This thesis focuses on the phenomenon of NFTs (non-fungible tokens) and their potential future use in brand and personal marketing communication in the Czech Republic. The aim of the thesis is to investigate what role ...

This thesis deals with the analysis of attitudes towards euthanasia and the factors that influence these attitudes. The theoretical part of the thesis focuses on the synthesis of literature concerning the determinants of ...

The thesis explores the possibility of using behavioral economics and the phenomenon of the trend for communication of the Czech Catholic Church to non-believers. The thesis first analyzes the current communication practice ...

In today's digital age, social media is a pivotal tool for political campaigns. With the growing importance of social media in politics, it is essential to understand how the algorithms of these platforms can influence ...

This thesis HR Marketing in the Non-profit Sector - A Case Study of Med Students FOR Vaccination focuses on HR marketing in the non-profit sector, within the specific non-profit organisation Medici PRO Očkování (Med Students ...

The thesis deals with the formats used by the Czech media in popularizing science. In the theoretical part, the findings regarding science communication and science communication are presented, including possible stakeholders ...

This thesis deals with Czech copywriters and their creative process. The theoretical part of the thesis explains the basic concepts related to the topic, copywriting is put in a strategic framework, the current state of ...

The aim of the thesis was to analyse and interpret the communication of cultural events in the selected city in the given time period from 2012 to 2022 and to survey public opinion about culture in the city of Písek. The ...

The thesis "Sharing Kids Online from the Perspective of Czech Kidfluencers and Their Parents" explores the phenomenon of kidfluencers in the Czech Republic. It integrates a theoretical framework with empirical research ...

This bachelor thesis titled Media portrayal of the "Jan Cimický" case in the selected Czech online media is dedicated to the analysis of the representation of the case of Jan Cimický, a psychiatrist accused of sexual ...

The bachelor thesis focuses on the marketing strategy of the largest coffee festival in the Czech Republic, the Prague Coffee Festival. The theoretical part of the thesis provides a comprehensive overview of key marketing ...

Lucia Rojková Abstract The bachelor thesis deals with the analysis of the results of the parliamentary elections in the district of Kežmarok, focusing on the municipalities of Lendak and Vlkovce. The aim is to identify the ...

Romantická láska v reklamě často představuje konzumeristický obraz, který nemusí být v souladu s prožívanou zkušeností. Cílem této práce je odpovědět na otázku, jak zobrazení lásky mezi účastníky výzkumu odpovídá Sternbergově ...

This bachelor thesis focuses on the personal branding of Czech professional dancers practicing high heels style. The thesis consists of two parts, theoretical and research. In the theoretical part I present possible ...

The main objective of this bachelor thesis is in-store marketing communication of perfumeries with the focus on a digitalization of stores, while it is a case study of the Notino company. The aim of the work was to find ...

The bachelor thesis "Marketing plan for a new company Room Therapy with a focus on interior design" proposes changes to the current marketing plan. The marketing plan will serve as a basis for the future direction of the ...

The bachelor thesis explores the relationship between advertisements as pervasive public fantasies and the real in the form of the gaze, as understood by Lacanian psychoanalysis, through the application of Todd McGowan's ...

This bachelor's thesis focuses on the change in the ideological position of ANO 2011 between 2013 and 2021. ANO 2011 is understood as a business-firm party, which adjusts its ideological position based on voter demand. It ...

Title: Československý NEI Report 1990 - 2012: From a hot erotic comet to a chilled pornographic body Author: Jiří Strejček Abstract: The political-erotic newspaper Czechoslovak NEI Report was one of the first erotic titles ...

Telecommunications technology surrounds us every day. Generation Z, along with Millennials, are the so-called digital natives and currently represent the strongest direct and indirect buying power. Companies have thus ...

In this work I am dedicating myself to creating a complex and practically aplicable marketing plan for coworking center Špejchar Ražice, which is in its early stadium. In the first - theoretical part of the work I put focus ...

The thesis focuses on the different policies of current government parties and the opposition regarding pension reform. The author extensively introduced the functioning of the pension system generally through three ...

This bachelor thesis examines how the Czech public perceives the portrayal of the LGBTQ+ community in advertising campaigns. The aim was to find out how advertisements that include LGBTQ+ themes are received by the general ...

The thesis deals with the theme of South Africa's transition from apartheid to the building of a democratic system through the African National Congress government. The party has been in power since the first all-racial ...

Tato bakalářská práce se zabývá tématem žen v mládežnických politických organizacích. Nízký podíl žen v politice je již poměrně často probíraným faktem, mládežnické politické organizace přitom mohou sloužit jako jakási ...

Pacienti stále více přebírají roli laických ‚odborníků', jejichž iniciativy jsou motivované vyvíjejícími se touhami po autonomii, všudypřítomností internetu a dalšími faktory, což vede k nárůstu sebediagnostiky a samoléčby. ...