In the digital age, online platforms have become a critical space that facilitates the exchange of views on many topics. In addition to information, the internet is thus also a provider of space for the democratization of ...

This thesis examines the phenomenon of hyper-realistic sex dolls and robots, perceived as modern social and emotional partners. The study focuses on how users on The Doll Forum shape and interpret the gender identity and ...

This thesis deals with understanding how the value of sleep is presented, and the effectiveness of vitamins and dietary supplements for better sleep is constructed, specifically how influencers on social networks define ...

The main goal of this thesis is to discover what paths lead young people to political participation, what political activities the respondents took part in, how they perceive the influence of influencers on political ...

This thesis focuses on workplace discrimination based on sexual orientation, using the GBDH model as a theoretical framework. The first part presents a description of the given issue in Czech law and a comparison of the ...

This thesis deals with the issue of body shaming in the top sports environment in the Czech Republic and its impact on sportsmen and sportswomen. The aim of this thesis is to find out through qualitative research the ...

The diploma thesis, "How does independent and hybrid informal care for seniors impact caregiving families?" examined informal care for seniors in households through independent care and hybrid care. The research questions ...

Na pozadí transnacionalismu a kulturního pluralismu se vyvinuly konstrukty identity a sounáležitosti mládeže a dětí přistěhovalců, které odrážejí posun k bifokalitě a hybriditě. Na základě dvanácti hloubkových polostrukturovaných ...

The thesis addresses the topic of educational aspirations, which is perceived as one of the important issues in the field of educational inequalities. Specifically, the thesis focuses on the factors influencing the educational ...

This thesis is based on analysis of metaphors, that were used by Czech political elite to construct meaning of Covid-19 pandemic and its implications for Czech society. Pandemic is firstly described as political problem ...

The thesis "Strategic communication of Crossfit: fulfilling the brand discourse through the eyes of Czech Crossfit athletes" deals with a qualitative analysis of brand perception by individuals participating in CrossFit. ...

The diploma thesis Czech Journalists Pressured by Online Threats deals with online threats to which Czech journalists are exposed. It focuses on evaluation of the proposed solutions, their perception of the role of media ...

This thesis explores how people perceive work created with the help artificial intelligence amid its increasing importance and adaptation. Through summary of existing works, it investigates divergent attitudes towards AI ...

The diploma thesis deals with the issue of data protection and misuse in marketing. The aim of the work was to examine the perception of this issue by digital marketers, to identify the causes of insufficient compliance ...

The thesis aims to map the current promotion of modern tobacco products on Instagram. The thesis focuses on the main topics that are currently topical in the promotion of these products, the use of influencer marketing, ...

This thesis examines Czech players' perception of the promotion of paid cosmetic content on the Fortnite platform and how this perception affects their motivation to buy it. The thesis focuses on general perceptions of ...

The thesis deals with marketing communication and consumer behaviour in the context of over-the-counter medicines. The aim of the thesis is to define the factors influencing the purchase of OTC medicines by Slovak and Czech ...

This master's thesis, entitled The Role of Social Networks in Senior Citizen Communications with Family and Friends, examines the significance of online communication in the lives of older adults, with a particular focus ...

This master's thesis explores the involvement of influencers in the Czech presidential campaigns of 2023 from the perspective of political communication. It analyzes the phenomenon of influencers' engagement in political ...

The aim of this thesis is to find out how Czech SMEs approach voluntary ESG reporting. The theoretical part of the thesis describes the theoretical basis of ESG, the significance of its individual factors and its legislative ...

The thesis focuses on the phenomenon of obstruction in the Chamber of Deputies of the Parliament of the Czech Republic in the eighth and ninth electoral terms, which is specific to the exchange of political parties in the ...

This paper examines the impact of brand positioning on consumer perceptions of co-branding campaigns in the FMCG category from the perspective of Generation Z. Specifically, it focuses on the influence in linking brands ...

The bachelor thesis focuses on the topic of marketing aimed at children in the online gaming environment, specifically on the children's perception and understanding of it. The theoretical part defines the concept of ...

This bachelor thesis focuses on the menstrual taboo and how menstruation is presented in advertising. The thesis aimed to analyze the perspective of female consumers of menstrual products on the marketing communication of ...

This bachelor thesis focuses on the connection between gaming journalism and marketing practices utilized by gaming journalism, which generate revenue and enable this activity to be conducted. Its aim is to find out how ...

This bachelor thesis provides a detailed view of the utilization of dog breeds in advertising campaigns in the Czech Republic, with an emphasis on their popularity. In order to gain a comprehensive understanding of this ...

The aim of the submitted bachelor thesis is to gain a deeper understanding of the development of media coverage of the topic of artificial termination of pregnancy in the context of political and social events, especially ...

The bachelor thesis examines the frequency and patterns of phraseology used in television commercials in correlation with the appearance of celebrities. To put the topic in context, the theoretical part first introduces ...

This bachelor thesis deals with the creation of a modern communication strategy in the dynamic world of marketing, where rapid digitalization and changing consumer behavior require constant adaptation. Specifically, the ...

This bachelor thesis deals with the voting behaviour of Generation Z in the Czech Republic. It aims to explore what Generation Z's key values and concerns are and how they engage with politics. Understanding the issues ...

The main goal of this thesis was to describe the main fields of the business model and create a marketing plan for the small enterprise managed by Mrs. Lukáčová. The thesis firstly describes the theoretical framework of ...

The bachelor thesis examines early local elections in the Ústí nad Labem region. The thesis aims to quantify the phenomenon of early local elections and to determine their circumstances and impacts. Their occurrence is ...

This bachelor thesis aims to describe and analyse the marketing communication of the non- profit organisation Díky, že můžem between 2018 and 2022. In its first part, it deals with the theoretical aspects of the topic. It ...

The paper compares the relationship between Andrej Babiš and Emmanuel Macron. In the first part it compares their entry into the political arena using the Genetic Model by Angelo Panebianco. Both politicians, Babiš and ...

This thesis focuses on the analysis of the communication and promotional activities of the largest non-profit festival in the Czech Republic, the Budějovice Majáles. Specifically, it focuses on identifying positive and ...

This bachelor thesis focuses on strategic voting in the first round of the presidential election of the Czech Republic in 2023. In the theoretical part, the author describes the basic concepts of strategic voting and the ...

The bachelor thesis deals with the analysis of the candidate's election campaign strategies in the presidential elections in the Czech Republic in 2023. The campaigns of the three most successful candidates - Andrej Babiš, ...