This bachelor thesis focuses on the personal branding of Czech professional dancers practicing high heels style. The thesis consists of two parts, theoretical and research. In the theoretical part I present possible ...

The main objective of this bachelor thesis is in-store marketing communication of perfumeries with the focus on a digitalization of stores, while it is a case study of the Notino company. The aim of the work was to find ...

The bachelor thesis "Marketing plan for a new company Room Therapy with a focus on interior design" proposes changes to the current marketing plan. The marketing plan will serve as a basis for the future direction of the ...

The bachelor thesis explores the relationship between advertisements as pervasive public fantasies and the real in the form of the gaze, as understood by Lacanian psychoanalysis, through the application of Todd McGowan's ...

This bachelor's thesis focuses on the change in the ideological position of ANO 2011 between 2013 and 2021. ANO 2011 is understood as a business-firm party, which adjusts its ideological position based on voter demand. It ...

Title: Československý NEI Report 1990 - 2012: From a hot erotic comet to a chilled pornographic body Author: Jiří Strejček Abstract: The political-erotic newspaper Czechoslovak NEI Report was one of the first erotic titles ...

Telecommunications technology surrounds us every day. Generation Z, along with Millennials, are the so-called digital natives and currently represent the strongest direct and indirect buying power. Companies have thus ...

In this work I am dedicating myself to creating a complex and practically aplicable marketing plan for coworking center Špejchar Ražice, which is in its early stadium. In the first - theoretical part of the work I put focus ...

The thesis focuses on the different policies of current government parties and the opposition regarding pension reform. The author extensively introduced the functioning of the pension system generally through three ...

This bachelor thesis examines how the Czech public perceives the portrayal of the LGBTQ+ community in advertising campaigns. The aim was to find out how advertisements that include LGBTQ+ themes are received by the general ...

The thesis deals with the theme of South Africa's transition from apartheid to the building of a democratic system through the African National Congress government. The party has been in power since the first all-racial ...

Tato bakalářská práce se zabývá tématem žen v mládežnických politických organizacích. Nízký podíl žen v politice je již poměrně často probíraným faktem, mládežnické politické organizace přitom mohou sloužit jako jakási ...

Pacienti stále více přebírají roli laických ‚odborníků', jejichž iniciativy jsou motivované vyvíjejícími se touhami po autonomii, všudypřítomností internetu a dalšími faktory, což vede k nárůstu sebediagnostiky a samoléčby. ...

The topic of my thesis is the analysis of the media image of corruption in Czech soccer between 2013-2023. In my research, I will focus on the corruption case of Roman Berber, which took place during the period under study. ...

The bachelor thesis focuses on the analysis of the pro-Russian Party of Regions in the context of Russian soft power and the promotion of Russian interests in Ukraine. The bachelor thesis is dedicated to demonstrating ...

This bachelor thesis deals with sexual content in the media and its effects on the self-image of adolescent girls. Sexual content occurs across media with increasing frequency. These contents are very easily accessible due ...