This thesis focuses on workplace discrimination based on sexual orientation, using the GBDH model as a theoretical framework. The first part presents a description of the given issue in Czech law and a comparison of the ...

This thesis deals with the issue of body shaming in the top sports environment in the Czech Republic and its impact on sportsmen and sportswomen. The aim of this thesis is to find out through qualitative research the ...

The diploma thesis, "How does independent and hybrid informal care for seniors impact caregiving families?" examined informal care for seniors in households through independent care and hybrid care. The research questions ...

Na pozadí transnacionalismu a kulturního pluralismu se vyvinuly konstrukty identity a sounáležitosti mládeže a dětí přistěhovalců, které odrážejí posun k bifokalitě a hybriditě. Na základě dvanácti hloubkových polostrukturovaných ...

The thesis addresses the topic of educational aspirations, which is perceived as one of the important issues in the field of educational inequalities. Specifically, the thesis focuses on the factors influencing the educational ...

This thesis is based on analysis of metaphors, that were used by Czech political elite to construct meaning of Covid-19 pandemic and its implications for Czech society. Pandemic is firstly described as political problem ...

The thesis "Strategic communication of Crossfit: fulfilling the brand discourse through the eyes of Czech Crossfit athletes" deals with a qualitative analysis of brand perception by individuals participating in CrossFit. ...

The diploma thesis Czech Journalists Pressured by Online Threats deals with online threats to which Czech journalists are exposed. It focuses on evaluation of the proposed solutions, their perception of the role of media ...

This thesis explores how people perceive work created with the help artificial intelligence amid its increasing importance and adaptation. Through summary of existing works, it investigates divergent attitudes towards AI ...

The diploma thesis deals with the issue of data protection and misuse in marketing. The aim of the work was to examine the perception of this issue by digital marketers, to identify the causes of insufficient compliance ...

The thesis aims to map the current promotion of modern tobacco products on Instagram. The thesis focuses on the main topics that are currently topical in the promotion of these products, the use of influencer marketing, ...

This thesis examines Czech players' perception of the promotion of paid cosmetic content on the Fortnite platform and how this perception affects their motivation to buy it. The thesis focuses on general perceptions of ...

The thesis deals with marketing communication and consumer behaviour in the context of over-the-counter medicines. The aim of the thesis is to define the factors influencing the purchase of OTC medicines by Slovak and Czech ...

This master's thesis, entitled The Role of Social Networks in Senior Citizen Communications with Family and Friends, examines the significance of online communication in the lives of older adults, with a particular focus ...

This master's thesis explores the involvement of influencers in the Czech presidential campaigns of 2023 from the perspective of political communication. It analyzes the phenomenon of influencers' engagement in political ...

The aim of this thesis is to find out how Czech SMEs approach voluntary ESG reporting. The theoretical part of the thesis describes the theoretical basis of ESG, the significance of its individual factors and its legislative ...

The thesis focuses on the phenomenon of obstruction in the Chamber of Deputies of the Parliament of the Czech Republic in the eighth and ninth electoral terms, which is specific to the exchange of political parties in the ...

This paper examines the impact of brand positioning on consumer perceptions of co-branding campaigns in the FMCG category from the perspective of Generation Z. Specifically, it focuses on the influence in linking brands ...

The bachelor thesis focuses on the topic of marketing aimed at children in the online gaming environment, specifically on the children's perception and understanding of it. The theoretical part defines the concept of ...