| dc.contributor.advisor | Šíma, Jan | |
| dc.creator | Pánek, Jakub | |
| dc.date.accessioned | 2017-04-18T08:49:49Z | |
| dc.date.available | 2017-04-18T08:49:49Z | |
| dc.date.issued | 2009 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/20228 | |
| dc.description.abstract | Nazev prace: Marketingovy plan Multifunkcniho arealu Eden Cil prace: Cilem prace je vypracovani marketingoveho planu stadionu Eden ve spolupraci se zastupci majitele stadionu spolecnosti E side property ltd., ktery by byl dale vyuzitelny v realnych podminkach fungovani stadionu. Metody: V teto praci budou pouzity analyzy SWOT, STEP a analyza konkurence. Rozhovory se zastupci spolecnosti E side budou probihat metodou hloubkoveho interview,. Vysledky: Vypracovani marketingoveho planu Multifunkcniho arealu Eden na zaklade vysledku analyz a teoretickych poznatku. Klicova slova: Marketingovy plan , STEP analyza, SWOT analyza, fotbal, Multifunkcni areal Eden | cs_CZ |
| dc.description.abstract | Title: Multifunction Centre Eden Marketing Plan Objective: The aim of the study is creation of Multifunction Centre Eden Marketing Plan in cooperation with representatives of E side property ltd. company, which would be usefull in the real conditions. Methods: SWOT, STEP analysis and analyse of competition. Interviews with E side property ltd. representatives will be made by In - depth interview method. Results: Draw up a Multifunctional Centre Eden Marketing Plan based on analyses and theoretical bases . Key words: Marketing plan , STEP analyse, SWOT analyse, soccer, Multifunction Centre Eden | en_US |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta tělesné výchovy a sportu | cs_CZ |
| dc.title | Marketingový plán multifukčního areálu Eden | cs_CZ |
| dc.type | diplomová práce | cs_CZ |
| dcterms.created | 2009 | |
| dcterms.dateAccepted | 2009-04-28 | |
| dc.description.department | Management | cs_CZ |
| dc.description.faculty | Faculty of Physical Education and Sport | en_US |
| dc.description.faculty | Fakulta tělesné výchovy a sportu | cs_CZ |
| dc.identifier.repId | 60664 | |
| dc.title.translated | Multifunction Centre Eden Marketing Plan | en_US |
| dc.contributor.referee | Truhelka, Tomáš | |
| dc.identifier.aleph | 001121503 | |
| thesis.degree.name | Mgr. | |
| thesis.degree.level | magisterské | cs_CZ |
| thesis.degree.discipline | Management tělesné výchovy a sportu | cs_CZ |
| thesis.degree.discipline | Sports Management | en_US |
| thesis.degree.program | Tělesná výchova a sport | cs_CZ |
| thesis.degree.program | Physical Education and Sport | en_US |
| uk.thesis.type | diplomová práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta tělesné výchovy a sportu::Management | cs_CZ |
| uk.faculty-name.cs | Fakulta tělesné výchovy a sportu | cs_CZ |
| uk.faculty-name.en | Faculty of Physical Education and Sport | en_US |
| uk.faculty-abbr.cs | FTVS | cs_CZ |
| uk.degree-discipline.cs | Management tělesné výchovy a sportu | cs_CZ |
| uk.degree-discipline.en | Sports Management | en_US |
| uk.degree-program.cs | Tělesná výchova a sport | cs_CZ |
| uk.degree-program.en | Physical Education and Sport | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.abstract.cs | Nazev prace: Marketingovy plan Multifunkcniho arealu Eden Cil prace: Cilem prace je vypracovani marketingoveho planu stadionu Eden ve spolupraci se zastupci majitele stadionu spolecnosti E side property ltd., ktery by byl dale vyuzitelny v realnych podminkach fungovani stadionu. Metody: V teto praci budou pouzity analyzy SWOT, STEP a analyza konkurence. Rozhovory se zastupci spolecnosti E side budou probihat metodou hloubkoveho interview,. Vysledky: Vypracovani marketingoveho planu Multifunkcniho arealu Eden na zaklade vysledku analyz a teoretickych poznatku. Klicova slova: Marketingovy plan , STEP analyza, SWOT analyza, fotbal, Multifunkcni areal Eden | cs_CZ |
| uk.abstract.en | Title: Multifunction Centre Eden Marketing Plan Objective: The aim of the study is creation of Multifunction Centre Eden Marketing Plan in cooperation with representatives of E side property ltd. company, which would be usefull in the real conditions. Methods: SWOT, STEP analysis and analyse of competition. Interviews with E side property ltd. representatives will be made by In - depth interview method. Results: Draw up a Multifunctional Centre Eden Marketing Plan based on analyses and theoretical bases . Key words: Marketing plan , STEP analyse, SWOT analyse, soccer, Multifunction Centre Eden | en_US |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Fakulta tělesné výchovy a sportu, Management | cs_CZ |
| dc.identifier.lisID | 990011215030106986 | |
