Současný český cause-related marketing v zrcadle dvou projektů společnosti Opavia, a.s.

Current Czech Cause-Related Marketing in a Mirror of Two Projects of Opavia, a.s.

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Permanent link

http://hdl.handle.net/20.500.11956/108488

Identifiers

Study Information System: 59327

Collections

• Kvalifikační práce [18349]

Author

Kroupa, Michal

Advisor

Dolanský, Pavel

Referee

Kopecký, Ladislav

Faculty / Institute

Faculty of Social Sciences

Discipline

Marketing Communications and Public Relations

Department

Department of Marketing Communication and Public Relations

Date of defense

18. 6. 2008

Publisher

Univerzita Karlova, Fakulta sociálních věd

Language

Czech

Grade

Very good

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