Obraz podnikatele v tisku : kritická analýza diskurzu
The image of an entrepreneur in the press : a critical discourse analysis
diploma thesis (DEFENDED)

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Permanent link
http://hdl.handle.net/20.500.11956/976Identifiers
Study Information System: 22706
CU Caralogue: 990011345550106986
Collections
- Kvalifikační práce [18449]
Author
Advisor
Referee
Gillárová, Kateřina
Faculty / Institute
Faculty of Social Sciences
Discipline
Media Studies
Department
Department of Media Studies
Date of defense
26. 6. 2007
Publisher
Univerzita Karlova, Fakulta sociálních vědLanguage
Czech
Grade
Excellent
V této diplomové práci se věnuji obrazu podnikatele v tištěných médiích. Pokouším se v ní nastínit, jakým způsobem média zachycují a popisují realitu na příkladu zobrazování podnikatelů jako sociální skupiny. Powered by TCPDF (www.tcpdf.org)
In this thesis we focused on different ways of representing entrepreneurs in the press - the process of selection in the news. There is not only the question of gatekeeping, but there are more commonalities and assumptions: categorization of every kind, that means the representation of concrete facts in more general terms, and casual attribution. The world of the press is not the real world, but a world produced and consequent. Codes present the world with meaning or significance by organizing it into categories and relationships which are not there "naturally", but which represent the interests, values and viewpoints of social groups. Reality is mediated and the news is socially constructed. Powered by TCPDF (www.tcpdf.org)