Využití archetypu hrdiny v marketingové komunikaci značky Nike
The Hero Archetype in Nike Marketing
bachelor thesis (NOT DEFENDED)

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Permanent link
http://hdl.handle.net/20.500.11956/91997Collections
- Kvalifikační práce [5306]
Author
Advisor
Referee
Hájek, Václav
Faculty / Institute
Faculty of Humanities
Discipline
Liberal Arts and Humanities
Department
Liberal Arts and Humanities - Qualified Skills Module
Date of defense
22. 9. 2017
Publisher
Univerzita Karlova, Fakulta humanitních studiíLanguage
Czech
Grade
Fail
Keywords (Czech)
marketing, sémiotika, sémiotická analýza, komunikace, archetyp
Keywords (English)
marketing, semiotics, semiotics analysis, communication, archetype