In-store marketingová komunikace a interiérový design restaurace Spojka Karlín

Balharová, Andrea

In-store Marketing and Interior Design of the Spojka Karlín Restaurant

bachelor thesis (DEFENDED)

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Permanent link

http://hdl.handle.net/20.500.11956/150396

Identifiers

Study Information System: 229326

Referee

Vranka, Marek

Faculty / Institute

Faculty of Social Sciences

Discipline

Marketing Communications and Public Relations

Department

Department of Marketing Communication and Public Relations

Date of defense

15. 9. 2021

Publisher

Univerzita Karlova, Fakulta sociálních věd

Language

Czech

Grade

Very good

Keywords (Czech)

in-store marketingová komunikace, marketing v místě prodeje, interiérový design, vizuální merchandising, smyslový marketing, hédonické nakupování, restaurace, Spojka Karlín

Keywords (English)

in-store marketing communication, marketing at the point of sale, interior design, visual merchandising, sensory marketing, hedonic shopping, restaurant, Spojka Karlín

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