In-store marketingová komunikace a interiérový design restaurace Spojka Karlín
In-store Marketing and Interior Design of the Spojka Karlín Restaurant
bachelor thesis (DEFENDED)
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Permanent link
http://hdl.handle.net/20.500.11956/150396Identifiers
Study Information System: 229326
Collections
- Kvalifikační práce [13909]
Faculty / Institute
Faculty of Social Sciences
Discipline
Marketing Communications and Public Relations
Department
Department of Marketing Communication and Public Relations
Date of defense
15. 9. 2021
Publisher
Univerzita Karlova, Fakulta sociálních vědLanguage
Czech
Grade
Very good
Keywords (Czech)
in-store marketingová komunikace, marketing v místě prodeje, interiérový design, vizuální merchandising, smyslový marketing, hédonické nakupování, restaurace, Spojka Karlín
Keywords (English)
in-store marketing communication, marketing at the point of sale, interior design, visual merchandising, sensory marketing, hedonic shopping, restaurant, Spojka Karlín