Krizová komunikace. Případová studie: Coca-Cola a Global Energy Balance Network
Crisis communication. Case study: Coca-Cola and Global Energy Balance Network
bachelor thesis [DEFENDED]
View/
Permanent link
http://hdl.handle.net/20.500.11956/86226Collections
- Kvalifikační práce [10547]
Author
Advisor
Referee
Orban, Karol
Author's Affiliation
Information unavailable
Faculty / Institute
Faculty of Social Sciences
Discipline
Marketing Communications and Public Relations
Department
Department of Marketing Communication and Public Relations
Date of defense
20. 6. 2017
Language
Czech
Grade
Excellent
Keywords (Czech)
Krize, krizová komunikace, Coca-Cola, Global Energy Balance Network, výzkum, média
Keywords (English)
Crisis, crisis communication, Coca-Cola, Global Energy Balance Network, research, media