| dc.contributor.advisor | Kladný, Tomáš | |
| dc.creator | Gundová, Karolína | |
| dc.date.accessioned | 2020-08-17T14:16:34Z | |
| dc.date.available | 2020-08-17T14:16:34Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/83922 | |
| dc.description.abstract | Diplomová práca sa zameriava na semiologickú analýzu loga značky. Logo je vizuálnou identitou spoločnosti. Vizuálna identita je súčasťou firemnej identity. Logo je spojením grafického umenia a marketingových stratégii. Práca sa opiera o teórie semiotiky a zároveň popisuje základné prvky marketingu a ich uchopenie semiotikou marketingu. V rámci praktickej časti je analyzované logo pomocou denotácie a konotácie. Skúmanou značkou je americká sieť kaviarní Starbucks, ktorá je jednou z najúspešnejších kaviarenských spoločností na svete. Logo tejto značky prešlo dlhým vývojom a je mimoriadne úspešné. | cs_CZ |
| dc.description.abstract | This thesis focus on semiological analysis of selected corporate logo. Logo is visual identity of brand. Visual identity is a part of corporate identity. Logo is a conjunction of graphic design and marketing strategies. This thesis is based on semiotics theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation and connotation. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful. | en_US |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta humanitních studií | cs_CZ |
| dc.subject | logo | en_US |
| dc.subject | semiology | en_US |
| dc.subject | marketing semiotics | en_US |
| dc.subject | graphic design | en_US |
| dc.subject | corporate identity | en_US |
| dc.subject | visual identity | en_US |
| dc.subject | myth | en_US |
| dc.subject | conotation | en_US |
| dc.subject | denotation | en_US |
| dc.subject | logo | cs_CZ |
| dc.subject | semiologia | cs_CZ |
| dc.subject | semiotika marketingu | cs_CZ |
| dc.subject | grafický dizajn | cs_CZ |
| dc.subject | firemná identita | cs_CZ |
| dc.subject | vizuálna identita | cs_CZ |
| dc.subject | mýtus | cs_CZ |
| dc.subject | konotácia | cs_CZ |
| dc.subject | denotácia | cs_CZ |
| dc.title | Semiologická analýza loga spoločnosti Starbucks | cs_CZ |
| dc.type | diplomová práce | cs_CZ |
| dcterms.created | 2016 | |
| dcterms.dateAccepted | 2016-09-23 | |
| dc.description.department | Katedra elektronické kultury a sémiotiky | cs_CZ |
| dc.description.department | Department of Electronic Culture and Semiotics | en_US |
| dc.description.faculty | Faculty of Humanities | en_US |
| dc.description.faculty | Fakulta humanitních studií | cs_CZ |
| dc.identifier.repId | 179716 | |
| dc.title.translated | Corporate Logo of Starbucks and its Semiological Analysis | en_US |
| dc.contributor.referee | Řehořová, Irena | |
| dc.identifier.aleph | 002105872 | |
| thesis.degree.name | Mgr. | |
| thesis.degree.level | navazující magisterské | cs_CZ |
| thesis.degree.discipline | Electronic Culture and Semiotics | en_US |
| thesis.degree.discipline | Elektronická kultura a sémiotika | cs_CZ |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | diplomová práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta humanitních studií::Katedra elektronické kultury a sémiotiky | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Humanities::Department of Electronic Culture and Semiotics | en_US |
| uk.faculty-name.cs | Fakulta humanitních studií | cs_CZ |
| uk.faculty-name.en | Faculty of Humanities | en_US |
| uk.faculty-abbr.cs | FHS | cs_CZ |
| uk.degree-discipline.cs | Elektronická kultura a sémiotika | cs_CZ |
| uk.degree-discipline.en | Electronic Culture and Semiotics | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Dobře | cs_CZ |
| thesis.grade.en | Good | en_US |
| uk.abstract.cs | Diplomová práca sa zameriava na semiologickú analýzu loga značky. Logo je vizuálnou identitou spoločnosti. Vizuálna identita je súčasťou firemnej identity. Logo je spojením grafického umenia a marketingových stratégii. Práca sa opiera o teórie semiotiky a zároveň popisuje základné prvky marketingu a ich uchopenie semiotikou marketingu. V rámci praktickej časti je analyzované logo pomocou denotácie a konotácie. Skúmanou značkou je americká sieť kaviarní Starbucks, ktorá je jednou z najúspešnejších kaviarenských spoločností na svete. Logo tejto značky prešlo dlhým vývojom a je mimoriadne úspešné. | cs_CZ |
| uk.abstract.en | This thesis focus on semiological analysis of selected corporate logo. Logo is visual identity of brand. Visual identity is a part of corporate identity. Logo is a conjunction of graphic design and marketing strategies. This thesis is based on semiotics theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation and connotation. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful. | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta humanitních studií, Katedra elektronické kultury a sémiotiky | cs_CZ |
| thesis.grade.code | 3 | |
| uk.publication-place | Praha | cs_CZ |
| dc.identifier.lisID | 990021058720106986 | |
