Place branding: Pivo a chmel jako značka města Žatce

Place Branding: Beer and Hop as a Label of the City of Žatec

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Permanent link

http://hdl.handle.net/20.500.11956/81401

Identifiers

Study Information System: 176586

Collections

• Kvalifikační práce [6814]

Author

Jermanová, Barbora

Advisor

Gibas, Petr

Referee

Skripnik, Ondřej

Faculty / Institute

Faculty of Humanities

Discipline

Liberal Arts and Humanities

Department

Department of General Anthropology

Date of defense

19. 9. 2016

Publisher

Univerzita Karlova, Fakulta humanitních studií

Language

Czech

Grade

Very good

Keywords (Czech)

branding, place branding, place marketing, identita, image, policy network

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