Sociální aspekty virálního marketingu
Social Aspects of Viral Marketing
bachelor thesis (DEFENDED)
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Permanent link
http://hdl.handle.net/20.500.11956/45231Collections
- Kvalifikační práce [5324]
Faculty / Institute
Faculty of Humanities
Discipline
Liberal Arts and Humanities
Department
Liberal Arts and Humanities - Social Sciences Module
Date of defense
6. 9. 2012
Publisher
Univerzita Karlova, Fakulta humanitních studiíLanguage
Czech
Grade
Good
Keywords (Czech)
symbolická moc, virtualita, reklama, marketing, sítě
Keywords (English)
symbolic power, virtuality, advertisment, marketing, networks