| dc.contributor.advisor | Hejlová, Denisa | |
| dc.creator | Trojanová, Alžběta | |
| dc.date.accessioned | 2017-04-27T21:23:20Z | |
| dc.date.available | 2017-04-27T21:23:20Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/38425 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | Axe | cs_CZ |
| dc.subject | Unilever | cs_CZ |
| dc.subject | kosmetika | cs_CZ |
| dc.subject | identita značky | cs_CZ |
| dc.subject | komunikace značky | cs_CZ |
| dc.subject | sexualizace | cs_CZ |
| dc.subject | televizní reklamy | cs_CZ |
| dc.subject | virální marketing | cs_CZ |
| dc.subject | event | cs_CZ |
| dc.subject | Axe | en_US |
| dc.subject | Unilever | en_US |
| dc.subject | cosmetics | en_US |
| dc.subject | brand identity | en_US |
| dc.subject | brand communication | en_US |
| dc.subject | sexualization | en_US |
| dc.subject | TV spots | en_US |
| dc.subject | viral marketing | en_US |
| dc.subject | event | en_US |
| dc.title | Značka Axe na českém trhu od roku 2004 | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2011 | |
| dcterms.dateAccepted | 2011-06-21 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 101186 | |
| dc.title.translated | Axe brand on Czech market since 2004 | en_US |
| dc.contributor.referee | Dolanský, Pavel | |
| dc.identifier.aleph | 001369293 | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.file-availability | V | |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| dc.identifier.lisID | 990013692930106986 | |
