Problematika efektivity využití populární osobnosti Petra Čecha v marketingu.
Problems of Petr's Čech marketing policy
diploma thesis (DEFENDED)

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Permanent link
http://hdl.handle.net/20.500.11956/23004Collections
- Kvalifikační práce [7104]
Author
Advisor
Referee
Šíma, Jan
Faculty / Institute
Faculty of Physical Education and Sport
Discipline
Sports Management
Department
Information is unavailable
Date of defense
25. 9. 2009
Publisher
Univerzita Karlova, Fakulta tělesné výchovy a sportuLanguage
Czech
Grade
Excellent
Keywords
Keywords not foundNazev: V Problematika marketingove strategic Petra Cecha Title: w Problems of Petr's Cech marketing policy Cil prace: Cilem diplomove prace je rozebrani marketingove koncepce Petra Cecha a faktoru, ktere tuto cinnost ovlivnuji. Metodika: Dotaznikove setfeni, interview. Vysledky: Vnimani sportovcu ceskou vefejnosti v reklamnich kampanich a nasledne srovnani s reprezentacnim brankafem Petrem Cechem a navrhem vylepseni jeho dlouhodobe marketingove strategic. Klicova slova: Marketing, sportovni marketing, sportovni reklama, sportovci v reklamnich plnenich, marketingovy vyzkum.
Title: Problems of Petr's Cech marketing policy Objective: The thesis aims described marketing concept Petr Cech and factor that activity influences. Methods: Setfeni questionnaire, interview. The results: Perception of athletes vefejnosti a Czech advertising campaign and subsequent comparison with the national brankafem Petr Cech and suggesting improvement of its long-term strategic marketing. Keywords: Marketing, sports marketing, sports advertising, athletes in advertising fulfillment, marketing research. Powered by TCPDF (www.tcpdf.org)