Problematika efektivity využití populární osobnosti Petra Čecha v marketingu.

Abstract

Nazev: V Problematika marketingove strategic Petra Cecha Title: w Problems of Petr's Cech marketing policy Cil prace: Cilem diplomove prace je rozebrani marketingove koncepce Petra Cecha a faktoru, ktere tuto cinnost ovlivnuji. Metodika: Dotaznikove setfeni, interview. Vysledky: Vnimani sportovcu ceskou vefejnosti v reklamnich kampanich a nasledne srovnani s reprezentacnim brankafem Petrem Cechem a navrhem vylepseni jeho dlouhodobe marketingove strategic. Klicova slova: Marketing, sportovni marketing, sportovni reklama, sportovci v reklamnich plnenich, marketingovy vyzkum.

Title: Problems of Petr's Cech marketing policy Objective: The thesis aims described marketing concept Petr Cech and factor that activity influences. Methods: Setfeni questionnaire, interview. The results: Perception of athletes vefejnosti a Czech advertising campaign and subsequent comparison with the national brankafem Petr Cech and suggesting improvement of its long-term strategic marketing. Keywords: Marketing, sports marketing, sports advertising, athletes in advertising fulfillment, marketing research. Powered by TCPDF (www.tcpdf.org)