dc.contributor.advisor | Malecha, Petr | |
dc.creator | Kováčiková, Michaela | |
dc.date.accessioned | 2017-04-19T18:48:54Z | |
dc.date.available | 2017-04-19T18:48:54Z | |
dc.date.issued | 2009 | |
dc.identifier.uri | http://hdl.handle.net/20.500.11956/23004 | |
dc.description.abstract | Nazev: V Problematika marketingove strategic Petra Cecha Title: w Problems of Petr's Cech marketing policy Cil prace: Cilem diplomove prace je rozebrani marketingove koncepce Petra Cecha a faktoru, ktere tuto cinnost ovlivnuji. Metodika: Dotaznikove setfeni, interview. Vysledky: Vnimani sportovcu ceskou vefejnosti v reklamnich kampanich a nasledne srovnani s reprezentacnim brankafem Petrem Cechem a navrhem vylepseni jeho dlouhodobe marketingove strategic. Klicova slova: Marketing, sportovni marketing, sportovni reklama, sportovci v reklamnich plnenich, marketingovy vyzkum. | cs_CZ |
dc.description.abstract | Title: Problems of Petr's Cech marketing policy Objective: The thesis aims described marketing concept Petr Cech and factor that activity influences. Methods: Setfeni questionnaire, interview. The results: Perception of athletes vefejnosti a Czech advertising campaign and subsequent comparison with the national brankafem Petr Cech and suggesting improvement of its long-term strategic marketing. Keywords: Marketing, sports marketing, sports advertising, athletes in advertising fulfillment, marketing research. Powered by TCPDF (www.tcpdf.org) | en_US |
dc.language | Čeština | cs_CZ |
dc.language.iso | cs_CZ | |
dc.publisher | Univerzita Karlova, Fakulta tělesné výchovy a sportu | cs_CZ |
dc.title | Problematika efektivity využití populární osobnosti Petra Čecha v marketingu. | cs_CZ |
dc.type | diplomová práce | cs_CZ |
dcterms.created | 2009 | |
dcterms.dateAccepted | 2009-09-25 | |
dc.description.department | Management | cs_CZ |
dc.description.faculty | Faculty of Physical Education and Sport | en_US |
dc.description.faculty | Fakulta tělesné výchovy a sportu | cs_CZ |
dc.identifier.repId | 60403 | |
dc.title.translated | Problems of Petr's Čech marketing policy | en_US |
dc.contributor.referee | Šíma, Jan | |
dc.identifier.aleph | 001199927 | |
thesis.degree.name | Mgr. | |
thesis.degree.level | magisterské | cs_CZ |
thesis.degree.discipline | Management tělesné výchovy a sportu | cs_CZ |
thesis.degree.discipline | Sports Management | en_US |
thesis.degree.program | Tělesná výchova a sport | cs_CZ |
thesis.degree.program | Physical Education and Sport | en_US |
uk.thesis.type | diplomová práce | cs_CZ |
uk.taxonomy.organization-cs | Fakulta tělesné výchovy a sportu::Management | cs_CZ |
uk.faculty-name.cs | Fakulta tělesné výchovy a sportu | cs_CZ |
uk.faculty-name.en | Faculty of Physical Education and Sport | en_US |
uk.faculty-abbr.cs | FTVS | cs_CZ |
uk.degree-discipline.cs | Management tělesné výchovy a sportu | cs_CZ |
uk.degree-discipline.en | Sports Management | en_US |
uk.degree-program.cs | Tělesná výchova a sport | cs_CZ |
uk.degree-program.en | Physical Education and Sport | en_US |
thesis.grade.cs | Výborně | cs_CZ |
thesis.grade.en | Excellent | en_US |
uk.abstract.cs | Nazev: V Problematika marketingove strategic Petra Cecha Title: w Problems of Petr's Cech marketing policy Cil prace: Cilem diplomove prace je rozebrani marketingove koncepce Petra Cecha a faktoru, ktere tuto cinnost ovlivnuji. Metodika: Dotaznikove setfeni, interview. Vysledky: Vnimani sportovcu ceskou vefejnosti v reklamnich kampanich a nasledne srovnani s reprezentacnim brankafem Petrem Cechem a navrhem vylepseni jeho dlouhodobe marketingove strategic. Klicova slova: Marketing, sportovni marketing, sportovni reklama, sportovci v reklamnich plnenich, marketingovy vyzkum. | cs_CZ |
uk.abstract.en | Title: Problems of Petr's Cech marketing policy Objective: The thesis aims described marketing concept Petr Cech and factor that activity influences. Methods: Setfeni questionnaire, interview. The results: Perception of athletes vefejnosti a Czech advertising campaign and subsequent comparison with the national brankafem Petr Cech and suggesting improvement of its long-term strategic marketing. Keywords: Marketing, sports marketing, sports advertising, athletes in advertising fulfillment, marketing research. Powered by TCPDF (www.tcpdf.org) | en_US |
uk.publication.place | Praha | cs_CZ |
uk.grantor | Univerzita Karlova, Fakulta tělesné výchovy a sportu, Management | cs_CZ |
dc.identifier.lisID | 990011999270106986 | |