Zhodnocení on-line komunikační strategie Aktinu 2019-2024

Doan, Huy

Evaluation of Aktin's Online Communication Strategy 2019-2024

bachelor thesis (DEFENDED)

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Záznam o průběhu obhajoby (338.4Kb)

Permanent link

http://hdl.handle.net/20.500.11956/203068

Identifiers

Study Information System: 276750

Referee

Vranka, Marek

Faculty / Institute

Faculty of Social Sciences

Discipline

Communication Studies:Marketing Communication and Public Relations

Department

Department of Marketing Communication and Public Relations

Date of defense

9. 9. 2025

Publisher

Univerzita Karlova, Fakulta sociálních věd

Language

Czech

Grade

Very good

Keywords (Czech)

on-line komunikace, obsahová strategie, sociální sítě, digitální marketing, kvantitativníobsahová analýza, Instagram, edutainment, SWOT analýza, Brand Key Model, influencermarketing, konkurence, Aktin

Keywords (English)

online communication, content strategy, social media, digital marketing, quantitative contentanalysis, Instagram, edutainment, SWOT analysis, Brand Key Model, influencer marketing,competition, Aktin

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