Komunikační strategie domácího hospice Athelas

Tvrdík, Karel

Communication Strategy of Hospic Athelas

bachelor thesis (DEFENDED)

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Permanent link

http://hdl.handle.net/20.500.11956/203059

Identifiers

Study Information System: 276250

Referee

Klabíková Rábová, Tereza

Faculty / Institute

Faculty of Social Sciences

Discipline

Communication Studies:Marketing Communication and Public Relations

Department

Department of Marketing Communication and Public Relations

Date of defense

9. 9. 2025

Publisher

Univerzita Karlova, Fakulta sociálních věd

Language

Czech

Grade

Excellent

Keywords (Czech)

marketingová komunikace, marketing služeb, komunikační mix, neziskový sektor, nestátníneziskové organizace

Keywords (English)

marketing communication, marketing of services, communication mix, non-profit sector,non-governmental non-profit organizations

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