Projekt CVICEPROS - pohybové aktivity pro seniory

Abstract

Nazev prace: Projekt CVICEPROS - pohybove aktivity pro seniory. Cile prace: Pomoci zvolenych prostfedku strategickeho managementu, marketingu a analyz prokazat smysl projektu CVICEPROS, jehoz naplni budou pohybove aktivity pro seniory, a pote projekt vytvofit. Metody: Pro analyzu vnejsiho prostfedi byla pouzita PEST analyza, pro analyzu vnitfniho prostfedi SWOT analyza, konkretne jeji casti S a W. Analyza spotfebitele byla provadena dotazovanim na postoje senioru ve veku 60 let a starsich prostfednictvim pfedem pfipravenych dotazniku. Vysledky: Zjisteni soucasne marketingove situace, navrzeni projektu CVICEPROS a vypracovani planu cinnosti nezbytnych k zahajeni realizace projektu. Klicova slova: senior, pohybove aktivity, zdravi, projekt, CVICEPROS.

Title: Project CVICEPROS - senior's movement activities. Objective: To prove sense of CVICEPROS project focused on senior's movement activities by means of strategic management, marketing and analyses. Methods: For external environment analysis I used PEST analysis, for internal environment analysis I used SWOT analysis, concretely its part S - W. Consumer analysis was carried out by questioning seniors at the age of 60 and more, examining their attitudes, by means of special question-forms. Results: Survey of present marketing circumstances, proposition of CVICEPROS project and elaboration of plan of activities necessary to execution of the project. Keywords: senior, movement activities, health, project, CVICEPROS.