Analýza organizace sportovní akce na příkladu Red Bull Crashed Ice 2009
Analysis of organisation sport event of event Red Bull Crashed Ice 2009
diploma thesis (DEFENDED)
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Permanent link
http://hdl.handle.net/20.500.11956/20284Identifiers
Study Information System: 72154
Collections
- Kvalifikační práce [8921]
Faculty / Institute
Faculty of Physical Education and Sport
Discipline
Sports Management
Department
Information is unavailable
Date of defense
28. 4. 2009
Publisher
Univerzita Karlova, Fakulta tělesné výchovy a sportuLanguage
Czech
Grade
Excellent
Nazev: Analyza organizace sportovni akce na pfikladu Red Bull Crashed Ice 2009 Cil prace: Analyza organizace sportovni akce na pfikladu Red Bull Crashed Ice 2009 s navrhem moznych zlepseni k teto akce. Metody: Popisna analyza, SWOT analyza, Interview s odbornikem. Anotace: Organizace akce Red Bull Crashed Ice zahrnuje mozne oblasti zlepseni s konkretnimi navrhy kjednotlivym cinnostem organizacniho procesu teto sportovni akce. Uvedene navrhy vychazi z vysledku analyzy SWOT a interview s odborniky. Vysledky: Zavery a doporuceni pro manazersky tym spolecnosti Red Bull. Klicova slova: Marketing, management, sportovni akce, event, popisna analyza, interview s odbornikem, SWOT analyza, Red Bull.
Title: Analysis of organisation sport event of event Red Bull Crashed Ice 2009 Work goal: Analysis of organisation of event... Methods: Descriptive analysis, SWOT analysis, Interview with experts. Annotation: Organisation of Red Bull Crashed Ice includes possible areas of improvement with concrete suggestions to activities of organisational process of this sport event. Introduced proposals result from results of SWOT analysis and interviews with professionals. Results: Conclusion and advices for the management team. Key words: Marketing, management, sport's events, descriptive analysis, interview with experts, SWOT analysis, Red Bull.