Marketingová komunikace a PR Musea Kampa před a po vypuknutí pandemie covid-19

Marketing communication and PR of the Museum Kampa before and after the outbreak of the covid-19 pandemic

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Permanent link

http://hdl.handle.net/20.500.11956/185027

Identifiers

Study Information System: 251859

Collections

• Kvalifikační práce [20623]

Author

Kliková, Eva

Advisor

Ježková, Tereza

Referee

Schneiderová, Soňa

Faculty / Institute

Faculty of Social Sciences

Discipline

Communication Studies with specialisation in Marketing Communication and Public Relations

Department

Department of Marketing Communication and Public Relations

Date of defense

11. 9. 2023

Publisher

Univerzita Karlova, Fakulta sociálních věd

Language

Czech

Grade

Very good

Keywords (Czech)

Museum Kampa, kultura, komunikace, galerie, marketingový mix

Keywords (English)

Museum Kampa, culture, communication, gallery, marketing mix

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