The Opinions of the Masses and the Mass: The Effect of Religious Elite Cues on Attitudes

Abstract

This paper explores how religious elites affect public opinion through focusing on the role of the pope, by asking the question if the publication of a papal encyclical can influence attitudes about religion. Using the Unexpected Event during Survey Design, this paper connects data from the European Social Survey 7 to investigate if respondents' answers about their attitudes towards religion changed, due to the publication of a papal encyclical. Situating itself in the theory of elite cues, the object of this research is to show that religion is an important influence in the shaping of attitudes and that the pope, as an example of a religious elite, is a relevant actor in shaping opinions across Europe. This research finds that the publication of the encyclical does not make a significant difference in attitudes among individuals, however there is an increase in level of religiosity, primarily for countries with strong pre-existing attachments towards religion.