Vnímání product placementu v počítačových hrách
Perception of product placement in computer games
bachelor thesis (DEFENDED)
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Permanent link
http://hdl.handle.net/20.500.11956/118579Identifiers
Study Information System: 215460
Collections
- Kvalifikační práce [19888]
Author
Advisor
Referee
Švelch, Jaroslav
Faculty / Institute
Faculty of Social Sciences
Discipline
Marketing Communications and Public Relations
Department
Department of Marketing Communication and Public Relations
Date of defense
24. 6. 2020
Publisher
Univerzita Karlova, Fakulta sociálních vědLanguage
Czech
Grade
Very good
