Rozdíly mezi českou a americkou kulturou ve vnímání a zobrazování etických témat v reklamě
The differences between Czech and American culture in perception of ethical issues and its representation in advertising
bachelor thesis (DEFENDED)
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Permanent link
http://hdl.handle.net/20.500.11956/118563Identifiers
Study Information System: 215519
Collections
- Kvalifikační práce [18180]
Author
Advisor
Referee
Shavit, Anna
Faculty / Institute
Faculty of Social Sciences
Discipline
Marketing Communications and Public Relations
Department
Department of Marketing Communication and Public Relations
Date of defense
24. 6. 2020
Publisher
Univerzita Karlova, Fakulta sociálních vědLanguage
Czech
Grade
Excellent