Prezentace Média v reklamě. Případová studie kampaně na nové zprávy Prima TV v roce 2008

Presentation of a Media in Advertising. Case study of the Prima TV Campaign for the news in the Year 2008

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Permanent link

http://hdl.handle.net/20.500.11956/115940

Identifiers

Study Information System: 72980

Collections

• Kvalifikační práce [18180]

Author

Sabolová, Veronika

Advisor

Jirák, Jan

Referee

Šmíd, Milan

Faculty / Institute

Faculty of Social Sciences

Discipline

Marketing Communications and Public Relations

Department

Department of Marketing Communication and Public Relations

Date of defense

16. 6. 2009

Publisher

Univerzita Karlova, Fakulta sociálních věd

Language

Czech

Grade

Very good

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