Komunikace ČSSD ve volbách do Poslanecké sněmovny Parlamentu České republiky v roce 2006

Abstract

This work wants to introduce the basic history of the political communication and political marketing and then to show it on the example of Czech Social-democratic Party (CSSD) and its campaign in the parliamentary election in 2006. In the beginning there is a short overview of theories about political communication and also a chapter about the evolution of political campaigns. In the next part of this work I write about the behavior of voters during the election and what mainly influences it. As a very important topic I find the preelect surveys and how the incorrect interpretation of it can influence or change the voters' choice. Then I wanted to introduce the CSSD, so I wrote a little about it and about its history and finally there are chapters about the campaign of this party in the parliamentary election in 2006. In the Czech republic is billboard one of the most important communication tools and the CSSD used billboards a lot and so I chose this tool to show the colors and the graphic design of the campaign. Powered by TCPDF (www.tcpdf.org)