Značka v komunikaci firmy : značka Kofola

Brand in the communication of a company : The Kofola brand

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Permanent link

http://hdl.handle.net/20.500.11956/11514

Identifiers

Study Information System: 15114

CU Caralogue: 990009443880106986

Collections

• Kvalifikační práce [18446]

Author

Lipár, Ondřej

Advisor

Kopecký, Ladislav

Referee

Hejlová, Denisa

Faculty / Institute

Faculty of Social Sciences

Discipline

Marketing Communications and Public Relations

Department

Department of Marketing Communication and Public Relations

Date of defense

20. 6. 2007

Publisher

Univerzita Karlova, Fakulta sociálních věd

Language

Czech

Grade

Excellent

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