Uplatnění žen v oboru public relations

Abstract

Ve své práci se pokusím zjistit, zda existují prokazatelné rozdíly mezi muži a ženami v oblasti komunikace a navazování a udržování vztahů, a azda ženský způsob komunikace (pokud existuje), lépe vyhovuje parametrům efektivní komunikace, a zda by tedy mohl být důvodem pro úspěšné působení žen v oboru. Dále se pokusím shrnout společenské překážky limitující ženy v pracovní sféře obecně, protože je velmi pravděpodobné, že tyto obecné překážky budou ženy přes jakékoli dispozice omezovat i v public relations. Powered by TCPDF (www.tcpdf.org)

In many books on marketing communications, public relations are said to be a field dominated by women without giving any evidence or reasons for such a conclusion. This thesis called The Exercise of Women in Public Relations is based on an assumption , that there are some specific and describable manifestations and features concerning communication and estabilishing into and manintaining relationships that predetermine women for succesfull practice within the field, but that the real position of women in the field does not correspond with such a potential advantage due to glass ceiling effects. The thesis starts with brief chapters on public relations definitons and history, continues with a chapter concerning the attributes of succesfull practicioners as listed in expert books and with chapters dealing with the definitons of communication as a whole and it's effective forms. The main part consists of a list of differences in men's and women 's communication and relationship behaviour including explanation of the roots of those differences (socialization, upbringing, progress). Another part is dedicated to equal opportunities, glass ceiling effects and to women's employment during the second part of the zo" century. The end of the theoretical part deals with the position of women within the public relations...