Prezentace značky Škoda auto se zaměřením na model Roomster v roce 2006

Brand Škoda auto-Integrated markrting communication focused on model Roomster in 2006

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Permanent link

http://hdl.handle.net/20.500.11956/108416

Identifiers

Study Information System: 73006

CU Caralogue: 990011302390106986

Collections

• Kvalifikační práce [18446]

Author

Zakálová, Eva

Advisor

Kopecký, Ladislav

Referee

Halada, Jan

Faculty / Institute

Faculty of Social Sciences

Discipline

Marketing Communications and Public Relations

Department

Department of Marketing Communication and Public Relations

Date of defense

16. 6. 2009

Publisher

Univerzita Karlova, Fakulta sociálních věd

Language

Czech

Grade

Very good

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