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Apely v reklamních textech
Challenges in Promotional Texts
diploma thesis (NOT DEFENDED)
Advisor: Janovec, Ladislav
Date Issued: 2013
Date of defense: 12. 06. 2013
Faculty / Institute: Pedagogická fakulta / Faculty of Education
Abstract: Apely v reklamních textech Tato diplomová práce si klade za cíl analyzovat apely v reklamních sděleních. Analyzují se texty tištěných, televizních a internetových reklam. Práce je zaměřena na zkoumání způsobů, jakými reklamy ...
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis ...
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis ...