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Marketingová komunikace firmy Bayer se zřetelem na uvedení produktu Foresto na český trh
Marketing communication of the company Bayer, focused on placing the Foresto product on the Czech market
bachelor thesis (DEFENDED)
Advisor: Halada, Jan
Date Issued: 2015
Date of defense: 23. 01. 2015
Faculty / Institute: Fakulta sociálních věd / Faculty of Social Sciences
Abstract: Bakalářská práce "Marketingová komunikace firmy Bayer se zřetelem na uvedení produktu Foresto na český trh" se bude věnovat rozboru marketingové komunikace jedné z největších farmaceutických firem na českém trhu, která se ...
The bachelor thesis called " Marketing communication of the company Bayer, focused on placing the Foresto product on the Czech market " is focused on the analysis of marketing communication of one of the largest pharmaceutical ...
The bachelor thesis called " Marketing communication of the company Bayer, focused on placing the Foresto product on the Czech market " is focused on the analysis of marketing communication of one of the largest pharmaceutical ...