The industry In change :the case of the Polish brewing industry - privatisation and consolidation

Abstract

The brewing industry in Poland is one of the fields of manufacturing which is in general adapting to the transforming economy surprisingly well. The reasons for that are strictly connected with a remarkable structural change of the ownership. That has been the source of an enormous success of some companies and the failure of the others. What is more the play for Polish beer market has resulted in the engagement of the world's and European biggest brewing companies. Consequently, most of the models of companies' behaviour characteristic for global market have been implemented, including change in such fields as marketing or supply chain for instance. However, the pattern that seems to emerge fits only to the 'giants' of the beer market. The significant number of the smaller ones has been able to find effective ways of functioning, too. All of these make the brewing industry in Poland a good example in the globalisation versus rationalization's dilemma