This paper surveys the principles according to which futurists and cubofuturists created their works of art (predominantly paintings and sculptures), and focuses on the conscious use of these rules in the early poetry of Vladimir Mayakovsky. This is shown in detail on two of Mayakovsky’s poems dating from 1913, В Авто and Из улицы в улицу. The linguistic analysis comprises especially Mayakovsky’s use of metaphor, the verbal forms, as well as the graphic level of his poems.