Politická reklama v České republice
Political Advertising in the Czech Republic
bachelor thesis (DEFENDED)
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http://hdl.handle.net/20.500.11956/69709Identifiers
Study Information System: 150407
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- Kvalifikační práce [23740]
Faculty / Institute
Faculty of Arts
Discipline
Czech Language and Literature
Department
Institute of Czech Language and Theory of Communication
Date of defense
15. 6. 2015
Publisher
Univerzita Karlova, Filozofická fakultaLanguage
Czech
Grade
Excellent
Keywords (Czech)
politická reklama, volební kampaň, politická strana, jazyk reklamy, jazykové persvazivní prostředkyKeywords (English)
political advertising, election campaign, political party, language of advertising, language means of persuasionTato bakalářská práce se zabývá politickou reklamou v České republice. Jejím cílem je rozebrat a na sebraném materiálu popsat jazykové persvazivní prostředky, které jsou v reklamních kampaních politických stran využívány. Na tuto problematiku je zde nahlíženo jak z hlediska politického, tak z hlediska reklamního diskurzu.
This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising.