Internet jako prostor pro sociální inovace? Analýza prostředí digitálních podob současného českého tisku
Internet as a space for social innovations? An analysisof the current Czech online newspaper market
diploma thesis (DEFENDED)
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Permanent link
http://hdl.handle.net/20.500.11956/52028Identifiers
Study Information System: 139420
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- Kvalifikační práce [17123]
Author
Advisor
Referee
Švelch, Jaroslav
Faculty / Institute
Faculty of Social Sciences
Discipline
Media Studies
Department
Department of Media Studies
Date of defense
5. 9. 2013
Publisher
Univerzita Karlova, Fakulta sociálních vědLanguage
Czech
Grade
Very good
Keywords (Czech)
kreativní destrukce, rozkladná inovace, sociální inovace, sociální podnikání, sociálně prospěšné podnikání, Česká republika, online podoby tisku, investigativní žurnalistikaKeywords (English)
creative destruction, disruptive innovation, social entrepreneurship, social innovation, Czech Republic, print media online, watchdog journalismTaking into account the theoretical approaches of Joseph Alois Schumpeter and Clayton Christensen to innovation, this case study is mapping the current Czech environment of written online media. Traditional media houses are dealing with the crisis of finances and information as generally described by Christensen, which means they are in real need for innovation yet they are not always successful. Other new incentives also appear on the market. Similarly to the situation abroad, the NGO sector is able to provide quality content on issues of its interest. Social innovation is rather a buzzword in the country, yet the author identifies a couple of efforts in the online written media. The author also suggests there might even be a niche for a social enterprise in the area to cooperate with the NGO sector and blogosphere. Keywords creative destruction, disruptive innovation, social entrepreneurship, social innovation, Czech Republic, print media online, watchdog journalism Abstrakt Tato případová studie nahlíží teoretickou optikou kreativní destrukce dle Josepha Aloise Schumpetera a rozkladných technologií dle Claytona Christensena prostředí digitálních podob současného českého tisku. Zatímco velké mediální domy se snaží ustát krizi financí a informací, potřebují také v duchu Christensenova přístupu...
Taking into account the theoretical approaches of Joseph Alois Schumpeter and Clayton Christensen to innovation, this case study is mapping the current Czech environment of written online media. Traditional media houses are dealing with the crisis of finances and information as generally described by Christensen, which means they are in real need for innovation yet they are not always successful. Other new incentives also appear on the market. Similarly to the situation abroad, the NGO sector is able to provide quality content on issues of its interest. Social innovation is rather a buzzword in the country, yet the author identifies a couple of efforts in the online written media. The author also suggests there might even be a niche for a social enterprise in the area to cooperate with the NGO sector and blogosphere. Keywords creative destruction, disruptive innovation, social entrepreneurship, social innovation, Czech Republic, print media online, watchdog journalism Abstrakt Tato případová studie nahlíží teoretickou optikou kreativní destrukce dle Josepha Aloise Schumpetera a rozkladných technologií dle Claytona Christensena prostředí digitálních podob současného českého tisku. Zatímco velké mediální domy se snaží ustát krizi financí a informací, potřebují také v duchu Christensenova přístupu...