Role značky Renault v rámci komunikace společnosti Renault od roku 1999
The role of the brand Renault in the communication of the company Renault since 1999
bachelor thesis (DEFENDED)
View/ Open
Permanent link
http://hdl.handle.net/20.500.11956/11512Identifiers
Study Information System: 15075
Collections
- Kvalifikační práce [17642]
Author
Advisor
Referee
Pruša, Igor
Faculty / Institute
Faculty of Social Sciences
Discipline
Marketing Communications and Public Relations
Department
Department of Marketing Communication and Public Relations
Date of defense
20. 6. 2007
Publisher
Univerzita Karlova, Fakulta sociálních vědLanguage
Czech
Grade
Very good
This final bachelor's state exam project is focusing on brand identity of the car manufacturer Renault. It analyses and explains different steps when acquiring the new identity and the new image of the brand Renault since 1999. Tt demonstrates also some other examples of acquiring new brand identity of Renault suggested by car industry experts. The conclusion contains the SWOT analysis of the brand Renault and the outline of the future development of the car industry in connection with brand management. Powered by TCPDF (www.tcpdf.org)