Product placement jako prostředek marketingové komunikace. Analýza výskytu product placementu ve vybraných českých filmech po roce 2000.
Product placement as a mean of marketing communication. Analysis of product placement in selected Czech Films after 2000.
bachelor thesis (DEFENDED)
Permanent link
http://hdl.handle.net/20.500.11956/108486Identifiers
Study Information System: 67466
Collections
- Kvalifikační práce [17115]
Author
Advisor
Referee
Halada, Jan
Faculty / Institute
Faculty of Social Sciences
Discipline
Marketing Communications and Public Relations
Department
Department of Marketing Communication and Public Relations
Date of defense
27. 1. 2009
Publisher
Univerzita Karlova, Fakulta sociálních vědLanguage
Czech
Grade
Excellent