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The extension of the editorial profile of the Euromedia Group publishing house following its acquisition of the Odeon mark
dc.contributor.advisorHalada, Jan
dc.creatorFílová, Tereza
dc.date.accessioned2017-03-31T12:48:10Z
dc.date.available2017-03-31T12:48:10Z
dc.date.issued2007
dc.identifier.urihttp://hdl.handle.net/20.500.11956/8999
dc.description.abstractThe Odeon Publishing House has long been connected with high book culture in Czech literary history. The name Odeon itself has a long pedigree in Czechoslovakia, and dates back to the nineteen twenties, when it fi rst appeared as the name of Fromek's publishing house. Later the State Publishing House of Belles-Iettres, Music and Arts (SNKLHU) appropriated the famou s Odeon mark and subsequently in the nineteen sixties changed its name to Odeon. It ranked, both by volume of sales and by the high quality of its publications from both Czech and foreign authors among the abso lute top in Czechoslovakian culture till the early nineties. The nineties brought for Odeon a short interruption of its publishing, and in fact a suspension of all its activities, in consequence of the socioeconomic changes at that time. The mark Odeon again became synonymous with the highest quality book production when the Euromedia Group company acquired the Odeon mark in 1999 and once again began publishing books under this famous and prestigious mark. The editorial policy of Odeon publishing since 1953 has comprised the broad literary genre from the antiquities until the present day, with the dominance of translation literature, next the literary historical works and the theory of fine art, belles-lettres and aesthethics and also the...en_US
dc.description.abstractTématem bakalářské práce je objastnit rozšíření edičního profilu nakladatelství Euromedia Group v souvislosti se získáním nakladatelské značky Odeon. Cílem práce je vysledovat, jak kvalitní a rozsáhlý je ediční profil nakladatelství Euromedia Group - jednoho z nejsilnějších nakladatelství na současném knižním trhu v České republice. Powered by TCPDF (www.tcpdf.org)cs_CZ
dc.languageČeštinacs_CZ
dc.language.isocs_CZ
dc.publisherUniverzita Karlova, Fakulta sociálních vědcs_CZ
dc.titleZměna edičního profilu nakladatelství Euromedia Group v souvislosti se získáním nakladatelské značky Odeoncs_CZ
dc.typebakalářská prácecs_CZ
dcterms.created2007
dcterms.dateAccepted2007-01-29
dc.description.departmentKatedra žurnalistikycs_CZ
dc.description.departmentDepartment of Journalismen_US
dc.description.facultyFaculty of Social Sciencesen_US
dc.description.facultyFakulta sociálních vědcs_CZ
dc.identifier.repId2484
dc.title.translatedThe extension of the editorial profile of the Euromedia Group publishing house following its acquisition of the Odeon marken_US
dc.contributor.refereeJonáková, Anna
dc.identifier.aleph000589241
thesis.degree.nameBc.
thesis.degree.levelbakalářskécs_CZ
thesis.degree.disciplineŽurnalistikacs_CZ
thesis.degree.disciplineJournalismen_US
thesis.degree.programMediální a komunikační studiacs_CZ
thesis.degree.programMedia and Communications Studiesen_US
uk.faculty-name.csFakulta sociálních vědcs_CZ
uk.faculty-name.enFaculty of Social Sciencesen_US
uk.faculty-abbr.csFSVcs_CZ
uk.degree-discipline.csŽurnalistikacs_CZ
uk.degree-discipline.enJournalismen_US
uk.degree-program.csMediální a komunikační studiacs_CZ
uk.degree-program.enMedia and Communications Studiesen_US
thesis.grade.csVýborněcs_CZ
thesis.grade.enExcellenten_US
uk.abstract.csTématem bakalářské práce je objastnit rozšíření edičního profilu nakladatelství Euromedia Group v souvislosti se získáním nakladatelské značky Odeon. Cílem práce je vysledovat, jak kvalitní a rozsáhlý je ediční profil nakladatelství Euromedia Group - jednoho z nejsilnějších nakladatelství na současném knižním trhu v České republice. Powered by TCPDF (www.tcpdf.org)cs_CZ
uk.abstract.enThe Odeon Publishing House has long been connected with high book culture in Czech literary history. The name Odeon itself has a long pedigree in Czechoslovakia, and dates back to the nineteen twenties, when it fi rst appeared as the name of Fromek's publishing house. Later the State Publishing House of Belles-Iettres, Music and Arts (SNKLHU) appropriated the famou s Odeon mark and subsequently in the nineteen sixties changed its name to Odeon. It ranked, both by volume of sales and by the high quality of its publications from both Czech and foreign authors among the abso lute top in Czechoslovakian culture till the early nineties. The nineties brought for Odeon a short interruption of its publishing, and in fact a suspension of all its activities, in consequence of the socioeconomic changes at that time. The mark Odeon again became synonymous with the highest quality book production when the Euromedia Group company acquired the Odeon mark in 1999 and once again began publishing books under this famous and prestigious mark. The editorial policy of Odeon publishing since 1953 has comprised the broad literary genre from the antiquities until the present day, with the dominance of translation literature, next the literary historical works and the theory of fine art, belles-lettres and aesthethics and also the...en_US
uk.publication.placePrahacs_CZ
uk.grantorUniverzita Karlova, Fakulta sociálních věd, Katedra žurnalistikycs_CZ


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