Analýza mediovaných textů věnovaných oboru ICT v deníku MF Dnes a měsíčníku Elle v letech 1996 a 2002

Abstract

Tato diplomová práce má za cíl analyzovat mediované texty o profesionálech a profesionálkách v oboru informačních a komunikačních technologií (ICT), které v letech 1996 a 2002 otiskly deník Mladá fronta Dnes a české vydání life-stylového časopisu pro ženy Elle. Práce nabízí teoretickou a analytickou část. V teoretické jsou podrobněji rozebrány koncept genderu, teoretický postup a použitá definice obsahové analýzy, včetně českého mediálního kontextu. Praktická část obsahuje popis analýzy, ovšem jejím jádrem je kvalitativní interpretace. Powered by TCPDF (www.tcpdf.org)

This thesis uses feminist theories and concepts of representation and stereotypes to examine the representation of gender of ICT professionals in two periodicals - a medium-sizes "Serious" newspaper Mladá fronta Dnes and a women's life-style magazine Elle. The main purpose of the thesis was to perform the first analysis of representation of ICT professionals in media in the Czech Republic. The gender issue in this field of media representation has never been explored before in the Czech Republic. The thesis incorporates results from the years 1996 (before the massive proliferation of the Internet in the Czech Republic) and 2002 (when the massive use of Internet has really taken off). It examines news and feature magazine texts, illustrations, photos and cartoons. Content-analysis results revealed a much greater proportion of males than females in both content and illustrations. The hypothesis that "field of ICT will be represented as a masculine domain - this the masculinities will prevail in field of ICT" was confirmed. At the same time, the research indicated that an analysis of a more diversified sample of earlier Czech and Czechoslovak media sources is necessary in order to provide a more complex view of representation of male and femal professionals in the ICT field. Further research could focus on the...