| dc.contributor.advisor | Klimeš, David | |
| dc.creator | El Bournová, Hana | |
| dc.date.accessioned | 2017-07-10T10:03:56Z | |
| dc.date.available | 2017-07-10T10:03:56Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/86085 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | Letiště Václava Havla Praha | cs_CZ |
| dc.subject | marketing cestovního ruchu | cs_CZ |
| dc.subject | trendy v leteckém marketingu | cs_CZ |
| dc.subject | marketing letiště | cs_CZ |
| dc.subject | marketingový mix | cs_CZ |
| dc.subject | analýza kampaně | cs_CZ |
| dc.subject | Vaclav Havel Airport Prague | en_US |
| dc.subject | tourism marketing | en_US |
| dc.subject | trends in aviation marketing | en_US |
| dc.subject | airport marketing | en_US |
| dc.subject | marketing mix | en_US |
| dc.subject | campaign analysis | en_US |
| dc.title | Analýza vnímání kampaně "Měníme letiště pro vás" Letiště Václav Havla Praha | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2017 | |
| dcterms.dateAccepted | 2017-06-19 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.identifier.repId | 179722 | |
| dc.title.translated | Analysis of the perception of the "Changing the airport for you" campaign carried out by Vaclav Havel Airport Prague | en_US |
| dc.contributor.referee | Shavit, Anna | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.file-availability | V | |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
