| dc.contributor.advisor | Pecinová, Markéta | |
| dc.creator | Lupínek, Petr | |
| dc.date.accessioned | 2017-06-01T04:26:03Z | |
| dc.date.available | 2017-06-01T04:26:03Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/76282 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta tělesné výchovy a sportu | cs_CZ |
| dc.subject | Reklama | cs_CZ |
| dc.subject | podpora prodeje | cs_CZ |
| dc.subject | merchandising | cs_CZ |
| dc.subject | události a zážitky | cs_CZ |
| dc.subject | osobní prodej | cs_CZ |
| dc.subject | public relations | cs_CZ |
| dc.subject | charita | cs_CZ |
| dc.subject | přímý marketing | cs_CZ |
| dc.subject | maskot | cs_CZ |
| dc.subject | Advertising | en_US |
| dc.subject | sales promotion | en_US |
| dc.subject | merchandising | en_US |
| dc.subject | events and experiences | en_US |
| dc.subject | personal selling | en_US |
| dc.subject | public relations | en_US |
| dc.subject | charity | en_US |
| dc.subject | direct marketing | en_US |
| dc.subject | mascot | en_US |
| dc.title | Marketingová komunikace fotbalového klubu AC Sparta Praha a návrhy na její zlepšení | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2017 | |
| dcterms.dateAccepted | 2017-05-18 | |
| dc.description.department | Management | cs_CZ |
| dc.description.faculty | Fakulta tělesné výchovy a sportu | cs_CZ |
| dc.description.faculty | Faculty of Physical Education and Sport | en_US |
| dc.identifier.repId | 164315 | |
| dc.title.translated | Marketing communications of the football club AC Sparta Praha and suggestions for its improvements | en_US |
| dc.contributor.referee | Ruda, Tomáš | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Management tělesné výchovy a sportu | cs_CZ |
| thesis.degree.discipline | Sports Management | en_US |
| thesis.degree.program | Tělesná výchova a sport | cs_CZ |
| thesis.degree.program | Physical Education and Sport | en_US |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta tělesné výchovy a sportu::Management | cs_CZ |
| uk.faculty-name.cs | Fakulta tělesné výchovy a sportu | cs_CZ |
| uk.faculty-name.en | Faculty of Physical Education and Sport | en_US |
| uk.faculty-abbr.cs | FTVS | cs_CZ |
| uk.degree-discipline.cs | Management tělesné výchovy a sportu | cs_CZ |
| uk.degree-discipline.en | Sports Management | en_US |
| uk.degree-program.cs | Tělesná výchova a sport | cs_CZ |
| uk.degree-program.en | Physical Education and Sport | en_US |
| thesis.grade.cs | Dobře | cs_CZ |
| thesis.grade.en | Good | en_US |
| uk.file-availability | V | |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Fakulta tělesné výchovy a sportu, Management | cs_CZ |
