| dc.contributor.advisor | Šebesta, Karel | |
| dc.creator | Jeřichová, Tereza | |
| dc.date.accessioned | 2017-05-27T10:46:39Z | |
| dc.date.available | 2017-05-27T10:46:39Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/69709 | |
| dc.description.abstract | Tato bakalářská práce se zabývá politickou reklamou v České republice. Jejím cílem je rozebrat a na sebraném materiálu popsat jazykové persvazivní prostředky, které jsou v reklamních kampaních politických stran využívány. Na tuto problematiku je zde nahlíženo jak z hlediska politického, tak z hlediska reklamního diskurzu. | cs_CZ |
| dc.description.abstract | This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising. | en_US |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Filozofická fakulta | cs_CZ |
| dc.subject | politická reklama | cs_CZ |
| dc.subject | volební kampaň | cs_CZ |
| dc.subject | politická strana | cs_CZ |
| dc.subject | jazyk reklamy | cs_CZ |
| dc.subject | jazykové persvazivní prostředky | cs_CZ |
| dc.subject | political advertising | en_US |
| dc.subject | election campaign | en_US |
| dc.subject | political party | en_US |
| dc.subject | language of advertising | en_US |
| dc.subject | language means of persuasion | en_US |
| dc.title | Politická reklama v České republice | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2015 | |
| dcterms.dateAccepted | 2015-06-15 | |
| dc.description.department | Institute of Czech Language and Theory of Communication | en_US |
| dc.description.department | Ústav českého jazyka a teorie komunikace | cs_CZ |
| dc.description.faculty | Filozofická fakulta | cs_CZ |
| dc.description.faculty | Faculty of Arts | en_US |
| dc.identifier.repId | 150407 | |
| dc.title.translated | Political Advertising in the Czech Republic | en_US |
| dc.contributor.referee | Hořejší, Michal | |
| dc.identifier.aleph | 002011133 | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Český jazyk a literatura | cs_CZ |
| thesis.degree.discipline | Czech Language and Literature | en_US |
| thesis.degree.program | Filologie | cs_CZ |
| thesis.degree.program | Philology | en_US |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Filozofická fakulta::Ústav českého jazyka a teorie komunikace | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Arts::Institute of Czech Language and Theory of Communication | en_US |
| uk.faculty-name.cs | Filozofická fakulta | cs_CZ |
| uk.faculty-name.en | Faculty of Arts | en_US |
| uk.faculty-abbr.cs | FF | cs_CZ |
| uk.degree-discipline.cs | Český jazyk a literatura | cs_CZ |
| uk.degree-discipline.en | Czech Language and Literature | en_US |
| uk.degree-program.cs | Filologie | cs_CZ |
| uk.degree-program.en | Philology | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.abstract.cs | Tato bakalářská práce se zabývá politickou reklamou v České republice. Jejím cílem je rozebrat a na sebraném materiálu popsat jazykové persvazivní prostředky, které jsou v reklamních kampaních politických stran využívány. Na tuto problematiku je zde nahlíženo jak z hlediska politického, tak z hlediska reklamního diskurzu. | cs_CZ |
| uk.abstract.en | This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising. | en_US |
| uk.file-availability | V | |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Filozofická fakulta, Ústav českého jazyka a teorie komunikace | cs_CZ |
| dc.identifier.lisID | 990020111330106986 | |
