Marketingové řízení mateřské školy
Marketing management of the parent schools
| dc.contributor.advisor | Trunda, Jiří | |
| dc.creator | Jírová, Jitka | |
| dc.date.accessioned | 2017-05-26T19:22:11Z | |
| dc.date.available | 2017-05-26T19:22:11Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/65057 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Pedagogická fakulta | cs_CZ |
| dc.subject | Marketing | cs_CZ |
| dc.subject | marketingový audit | cs_CZ |
| dc.subject | marketingový výzkum | cs_CZ |
| dc.subject | marketingový mix | cs_CZ |
| dc.subject | strategické plánování | cs_CZ |
| dc.subject | marketingová komunikace | cs_CZ |
| dc.subject | image školy | cs_CZ |
| dc.subject | marketing | en_US |
| dc.subject | marketing audit | en_US |
| dc.subject | marketing research | en_US |
| dc.subject | marketing mix | en_US |
| dc.subject | strategic planning | en_US |
| dc.subject | marketing communications | en_US |
| dc.subject | school image | en_US |
| dc.title | Marketingové řízení mateřské školy | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2015 | |
| dcterms.dateAccepted | 2015-05-19 | |
| dc.description.department | Centrum školského managementu | cs_CZ |
| dc.description.faculty | Pedagogická fakulta | cs_CZ |
| dc.description.faculty | Faculty of Education | en_US |
| dc.identifier.repId | 151686 | |
| dc.title.translated | Marketing management of the parent schools | en_US |
| dc.contributor.referee | Kitzberger, Jindřich | |
| dc.identifier.aleph | 002001035 | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Školský management | cs_CZ |
| thesis.degree.discipline | School Management | en_US |
| thesis.degree.program | Specializace v pedagogice | cs_CZ |
| thesis.degree.program | Specialization in Education | en_US |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Pedagogická fakulta::Centrum školského managementu | cs_CZ |
| uk.faculty-name.cs | Pedagogická fakulta | cs_CZ |
| uk.faculty-name.en | Faculty of Education | en_US |
| uk.faculty-abbr.cs | PedF | cs_CZ |
| uk.degree-discipline.cs | Školský management | cs_CZ |
| uk.degree-discipline.en | School Management | en_US |
| uk.degree-program.cs | Specializace v pedagogice | cs_CZ |
| uk.degree-program.en | Specialization in Education | en_US |
| thesis.grade.cs | Neprospěl | cs_CZ |
| thesis.grade.en | Fail | en_US |
| uk.file-availability | V | |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Pedagogická fakulta, Centrum školského managementu | cs_CZ |
| dc.identifier.lisID | 990020010350106986 |
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Kvalifikační práce [19360]
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