| dc.contributor.advisor | Halada, Jan | |
| dc.creator | Baziková, Eliška | |
| dc.date.accessioned | 2020-02-14T13:37:58Z | |
| dc.date.available | 2020-02-14T13:37:58Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/52534 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | CSR | en_US |
| dc.subject | Company Social Responsibility | en_US |
| dc.subject | Pilsner Urquell | en_US |
| dc.subject | Prazdroj lidem project | en_US |
| dc.subject | internal magazine Za branou | en_US |
| dc.subject | Birell - Zůstaň ve hře project | en_US |
| dc.subject | Brewery Museum | en_US |
| dc.subject | corporate culture | en_US |
| dc.subject | corporate communication | en_US |
| dc.subject | CSR | cs_CZ |
| dc.subject | společenská odpovědnost firem | cs_CZ |
| dc.subject | společnost Plzeňský Prazdroj | cs_CZ |
| dc.subject | a.s | cs_CZ |
| dc.subject | projekt Prazdroj lidem | cs_CZ |
| dc.subject | firemní časopis Za branou | cs_CZ |
| dc.subject | Birell - Zůstaň ve hře | cs_CZ |
| dc.subject | Muzeum pivovarnictví | cs_CZ |
| dc.subject | firemní kultura | cs_CZ |
| dc.subject | firemní komunikace | cs_CZ |
| dc.title | CSR aktivity Plzeňského Prazdroje, a. s., v letech 2010-2011 | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2013 | |
| dcterms.dateAccepted | 2013-06-18 | |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.identifier.repId | 125818 | |
| dc.title.translated | CSR activities of the Plzeňský Prazdroje, a.s. in 2010-2011 | en_US |
| dc.contributor.referee | Klabíková Rábová, Tereza | |
| dc.identifier.aleph | 001608413 | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.discipline | Marketing Communications and Public Relations | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| thesis.degree.program | Media and Communications Studies | en_US |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Marketing Communications and Public Relations | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Dobře | cs_CZ |
| thesis.grade.en | Good | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | 3 | |
| uk.publication-place | Praha | cs_CZ |
| dc.identifier.lisID | 990016084130106986 | |
