| dc.contributor.advisor | Voráček, Josef | |
| dc.creator | Karochová, Simona | |
| dc.date.accessioned | 2017-05-07T18:25:40Z | |
| dc.date.available | 2017-05-07T18:25:40Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/45671 | |
| dc.description.abstract | ❆❜str❛❦t ◆á③❡✈✿ ❙r♦✈♥á♥í ✐♠❛❣❡ ③♥❛↔❦② ❈r❛❢t ✈ ❷❡s❦é r❡♣✉❜❧✐❝❡ ❛ ✈ ◆♦rs❦✉ ③ ♣♦❤❧❡❞✉ st✉❞❡♥t➲ ❈í❧❡✿ ❇❛❦❛❧á➦s❦á ♣rá❝❡ ❥❡ ③❛♠➙➦❡♥❛ ♥❛ ♣r♦❜❧é♠ ✐❞❡♥t✐✜❦❛❝❡ ✐♠❛❣❡ s♣♦rt♦✈♥í ③♥❛↔❦② ❈r❛❢t✱ ❦t❡rá s❡ ③❛❜ý✈á ✈ýr♦❜♦✉ ❢✉♥❦↔♥í❤♦ ♦❜❧❡↔❡♥í✱ ✈ ❷❡s❦é r❡♣✉❜❧✐❝❡ ❛ ✈ ◆♦rs❦✉✳ ❈í❧❡♠ ♣rá❝❡ ❥❡ ♥❛ ③á❦❧❛❞➙ ✈ýs❧❡❞❦➲ ♠❛r❦❡t✐♥❣♦✈é❤♦ ✈ý③❦✉♠✉ sr♦✈♥❛t ✐♠❛❣❡ tét♦ ③♥❛↔❦② ❛ ♥❛✈r❤♥♦✉t ♣➦í♣❛❞♥á ➦❡➨❡♥í✱ ❦t❡rá ❜② ♠♦❤❧❛ ✈ést ❦❡ ③❧❡♣➨❡♥í ✐♠❛❣❡ ③♥❛↔❦② ❈r❛❢t ♥❛ ↔❡s❦é♠ ↔✐ ♥♦rs❦é♠ tr❤✉✳ ▼❡t♦❞②✿ ❱③♦r❡❦ ✈ý③❦✉♠✉ ❥❡ ✈②❜rá♥ ③ ➦❛❞ s♣♦rt♦✈♥➙ ③❛❧♦➸❡♥ý❝❤ st✉❞❡♥t➲ ✈ ❷❡s❦é r❡♣✉❜❧✐❝❡ ✐ ◆♦rs❦✉✱ ❦t❡➦í ♣➦❡❞st❛✈✉❥í ♣♦t❡♥❝✐á❧♥í ③á❦❛③♥í❦② tr❤✉ s ❢✉♥❦↔♥í♠ ♦❜❧❡↔❡♥í♠✳ ❚✐ s✈➲❥ ♣♦st♦❥ ❦❡ ③♥❛↔❝❡ ✈②❥á❞➦✐❧✐ ✈ ❡❧❡❦tr♦♥✐❝❦é♠ ❞♦t❛③♥í❦✉✳ ❱ýs❧❡❞❦②✿ ❱ý③❦✉♠ ✉❦á③❛❧✱ ➸❡ ✐♠❛❣❡ ③♥❛↔❦② ❈r❛❢t ❥❡ ✈ ♦❜♦✉ ③❦♦✉♠❛♥ý❝❤ ③❡♠í ♣♦③✐t✐✈♥í✳ ❩á✲ ❦❛③♥í❝✐ ♦❝❡➡✉❥í ♣➦❡❞❡✈➨í♠ ❞♦❜r♦✉ ❦✈❛❧✐t✉ ③❛ ♣➦í③♥✐✈♦✉ ❝❡♥✉✳ ■♠❛❣❡ ③♥❛↔❦② ❥❡ ❧❡♣➨í ✈ ❷❡s❦é r❡♣✉❜❧✐❝❡ ✈ ♣♦r♦✈♥á♥í s ◆♦rs❦❡♠✳ ❑❧í↔♦✈á s❧♦✈❛ ■♠❛❣❡✱ ③♥❛↔❦❛✱ ❈r❛❢t✱ ♠❛r❦❡t✐♥❣♦✈ý ✈ý③❦✉♠ | cs_CZ |
| dc.description.abstract | ❆❜str❛❝t ❚✐t❧❡✿ ■♠❛❣❡ ♦❢ t❤❡ ❈r❛❢t ❜r❛♥❞ ✐♥ t❤❡ ❈③❡❝❤ ❘❡♣✉❜❧✐❝ ❝♦♠♣❛r❡❞ t♦ ◆♦r✇❛② ❢r♦♠ t❤❡ st✉❞❡♥ts✬ ♣♦✐♥t ♦❢ ✈✐❡✇ ❖❜❥❡❝t✐✈❡s✿ ❚❤❡ t❤❡s✐s ❢♦❝✉s❡s ♦♥ t❤❡ ♣r♦❜❧❡♠ ♦❢ ✐♠❛❣❡ ✐❞❡♥t✐✜❝❛t✐♦♥ ♦❢ t❤❡ ❈r❛❢t s♣♦rt ❜r❛♥❞✱ ✇❤✐❝❤ ♣r♦❞✉❝❡s ❢✉♥❝t✐♦♥❛❧ ❛t❤❧❡t✐❝ ✇❡❛r ✐♥ ❜♦t❤ t❤❡ ❈③❡❝❤ ❘❡♣✉❜❧✐❝ ❛♥❞ ◆♦r✇❛②✳ ❚❤❡ ❛✐♠ ♦❢ t❤❡ ♣❛♣❡r ✐s t♦ ❝♦♠♣❛r❡ t❤❡ ✐♠❛❣❡ ♦❢ t❤✐s ❜r❛♥❞ ❜❛s❡❞ ♦♥ t❤❡ r❡s✉❧ts ♦❢ ♠❛r❦❡t✐♥❣ r❡s❡❛r❝❤ ❛s ✇❡❧❧ ❛s s✉❣❣❡st ♣♦ss✐❜❧❡ s♦❧✉t✐♦♥s ✇❤✐❝❤ ♠❛② ❧❡❛❞ t♦ ✐♠♣r♦✲ ✈❡♠❡♥t ♦❢ t❤❡ ❈r❛❢t ❜r❛♥❞ ✐♠❛❣❡ ❛t t❤❡ ❈③❡❝❤ ❛♥❞ ◆♦r✇❡❣✐❛♥ ♠❛r❦❡t✳ ▼❡t❤♦❞s✿ ❚❤❡ r❡s❡❛r❝❤ s❛♠♣❧❡ ✐s s❡❧❡❝t❡❞ ❢r♦♠ st✉❞❡♥ts ✇✐t❤ ♣♦s✐t✐✈❡ ❛tt✐t✉❞❡s t♦✇❛r❞s s♣♦rt ✐♥ t❤❡ ❈③❡❝❤ ❘❡♣✉❜❧✐❝ ❛♥❞ ◆♦r✇❛②✱ ✇❤✐❝❤ ✐♥ t✉r♥ ❞r❛✇s ✐♥ ♣♦t❡♥t✐❛❧ ❝✉st♦♠❡rs ❛t t❤❡ s♣♦rt ❝❧♦t❤✐♥❣ ♠❛r❦❡t✳ ❘❡s♣♦♥❞❡♥ts ✇❡r❡ ❛s❦❡❞ t♦ ✜❧❧ ♦✉t ❛♥ ♦♥✲❧✐♥❡ q✉❡st✐♦♥♥❛✐r❡✱ ✐♥ ✇❤✐❝❤ t❤❡② ❡①♣r❡ss❡❞ t❤❡✐r ♦♣✐♥✐♦♥s✳ ❘❡s✉❧ts✿ ❚❤❡ r❡s❡❛r❝❤ s❤♦✇❡❞ t❤❛t ✐♠❛❣❡ ♦❢ t❤❡ ❈r❛❢t ❜r❛♥❞ ✐s ♣♦s✐t✐✈❡ ✐♥ ❜♦t❤ ❝♦✉♥tr✐❡s✳ ❚❤❡ ❝✉st♦♠❡rs ❛♣♣r❡❝✐❛t❡ ♣r✐♠❛r✐❧② ❣♦♦❞ q✉❛❧✐t② ❢♦r ❝♦♥✈❡♥✐❡♥t ♣r✐❝❡✳ ■♠❛❣❡ ✐s ❜❡tt❡r ✐♥ t❤❡ ❈③❡❝❤ ❘❡♣✉❜❧✐❝ ❝♦♠♣❛r❡❞ t♦ ◆♦r✇❛②✳ ❑❡②✇♦r❞s ■♠❛❣❡✱ ❜r❛♥❞✱ ❈r❛❢t✱ ♠❛r❦❡t✐♥❣ r❡s❡❛r❝❤ | en_US |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta tělesné výchovy a sportu | cs_CZ |
| dc.subject | Image | cs_CZ |
| dc.subject | značka | cs_CZ |
| dc.subject | Craft | cs_CZ |
| dc.subject | marketingový výzkum | cs_CZ |
| dc.subject | Image | en_US |
| dc.subject | brand | en_US |
| dc.subject | Craft | en_US |
| dc.subject | marketing research | en_US |
| dc.title | Srovnání image značky Craft v ČR a v Norsku z pohledu studentů | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2012 | |
| dcterms.dateAccepted | 2012-05-14 | |
| dc.description.department | Management | cs_CZ |
| dc.description.faculty | Faculty of Physical Education and Sport | en_US |
| dc.description.faculty | Fakulta tělesné výchovy a sportu | cs_CZ |
| dc.identifier.repId | 107791 | |
| dc.title.translated | Image of the Craft brand in the Czech Republic compared to Norway from the students' point of view | en_US |
| dc.contributor.referee | Čáslavová, Eva | |
| dc.identifier.aleph | 001465152 | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Sports Management | en_US |
| thesis.degree.discipline | Management tělesné výchovy a sportu | cs_CZ |
| thesis.degree.program | Physical Education and Sport | en_US |
| thesis.degree.program | Tělesná výchova a sport | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta tělesné výchovy a sportu::Management | cs_CZ |
| uk.faculty-name.cs | Fakulta tělesné výchovy a sportu | cs_CZ |
| uk.faculty-name.en | Faculty of Physical Education and Sport | en_US |
| uk.faculty-abbr.cs | FTVS | cs_CZ |
| uk.degree-discipline.cs | Management tělesné výchovy a sportu | cs_CZ |
| uk.degree-discipline.en | Sports Management | en_US |
| uk.degree-program.cs | Tělesná výchova a sport | cs_CZ |
| uk.degree-program.en | Physical Education and Sport | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.abstract.cs | ❆❜str❛❦t ◆á③❡✈✿ ❙r♦✈♥á♥í ✐♠❛❣❡ ③♥❛↔❦② ❈r❛❢t ✈ ❷❡s❦é r❡♣✉❜❧✐❝❡ ❛ ✈ ◆♦rs❦✉ ③ ♣♦❤❧❡❞✉ st✉❞❡♥t➲ ❈í❧❡✿ ❇❛❦❛❧á➦s❦á ♣rá❝❡ ❥❡ ③❛♠➙➦❡♥❛ ♥❛ ♣r♦❜❧é♠ ✐❞❡♥t✐✜❦❛❝❡ ✐♠❛❣❡ s♣♦rt♦✈♥í ③♥❛↔❦② ❈r❛❢t✱ ❦t❡rá s❡ ③❛❜ý✈á ✈ýr♦❜♦✉ ❢✉♥❦↔♥í❤♦ ♦❜❧❡↔❡♥í✱ ✈ ❷❡s❦é r❡♣✉❜❧✐❝❡ ❛ ✈ ◆♦rs❦✉✳ ❈í❧❡♠ ♣rá❝❡ ❥❡ ♥❛ ③á❦❧❛❞➙ ✈ýs❧❡❞❦➲ ♠❛r❦❡t✐♥❣♦✈é❤♦ ✈ý③❦✉♠✉ sr♦✈♥❛t ✐♠❛❣❡ tét♦ ③♥❛↔❦② ❛ ♥❛✈r❤♥♦✉t ♣➦í♣❛❞♥á ➦❡➨❡♥í✱ ❦t❡rá ❜② ♠♦❤❧❛ ✈ést ❦❡ ③❧❡♣➨❡♥í ✐♠❛❣❡ ③♥❛↔❦② ❈r❛❢t ♥❛ ↔❡s❦é♠ ↔✐ ♥♦rs❦é♠ tr❤✉✳ ▼❡t♦❞②✿ ❱③♦r❡❦ ✈ý③❦✉♠✉ ❥❡ ✈②❜rá♥ ③ ➦❛❞ s♣♦rt♦✈♥➙ ③❛❧♦➸❡♥ý❝❤ st✉❞❡♥t➲ ✈ ❷❡s❦é r❡♣✉❜❧✐❝❡ ✐ ◆♦rs❦✉✱ ❦t❡➦í ♣➦❡❞st❛✈✉❥í ♣♦t❡♥❝✐á❧♥í ③á❦❛③♥í❦② tr❤✉ s ❢✉♥❦↔♥í♠ ♦❜❧❡↔❡♥í♠✳ ❚✐ s✈➲❥ ♣♦st♦❥ ❦❡ ③♥❛↔❝❡ ✈②❥á❞➦✐❧✐ ✈ ❡❧❡❦tr♦♥✐❝❦é♠ ❞♦t❛③♥í❦✉✳ ❱ýs❧❡❞❦②✿ ❱ý③❦✉♠ ✉❦á③❛❧✱ ➸❡ ✐♠❛❣❡ ③♥❛↔❦② ❈r❛❢t ❥❡ ✈ ♦❜♦✉ ③❦♦✉♠❛♥ý❝❤ ③❡♠í ♣♦③✐t✐✈♥í✳ ❩á✲ ❦❛③♥í❝✐ ♦❝❡➡✉❥í ♣➦❡❞❡✈➨í♠ ❞♦❜r♦✉ ❦✈❛❧✐t✉ ③❛ ♣➦í③♥✐✈♦✉ ❝❡♥✉✳ ■♠❛❣❡ ③♥❛↔❦② ❥❡ ❧❡♣➨í ✈ ❷❡s❦é r❡♣✉❜❧✐❝❡ ✈ ♣♦r♦✈♥á♥í s ◆♦rs❦❡♠✳ ❑❧í↔♦✈á s❧♦✈❛ ■♠❛❣❡✱ ③♥❛↔❦❛✱ ❈r❛❢t✱ ♠❛r❦❡t✐♥❣♦✈ý ✈ý③❦✉♠ | cs_CZ |
| uk.abstract.en | ❆❜str❛❝t ❚✐t❧❡✿ ■♠❛❣❡ ♦❢ t❤❡ ❈r❛❢t ❜r❛♥❞ ✐♥ t❤❡ ❈③❡❝❤ ❘❡♣✉❜❧✐❝ ❝♦♠♣❛r❡❞ t♦ ◆♦r✇❛② ❢r♦♠ t❤❡ st✉❞❡♥ts✬ ♣♦✐♥t ♦❢ ✈✐❡✇ ❖❜❥❡❝t✐✈❡s✿ ❚❤❡ t❤❡s✐s ❢♦❝✉s❡s ♦♥ t❤❡ ♣r♦❜❧❡♠ ♦❢ ✐♠❛❣❡ ✐❞❡♥t✐✜❝❛t✐♦♥ ♦❢ t❤❡ ❈r❛❢t s♣♦rt ❜r❛♥❞✱ ✇❤✐❝❤ ♣r♦❞✉❝❡s ❢✉♥❝t✐♦♥❛❧ ❛t❤❧❡t✐❝ ✇❡❛r ✐♥ ❜♦t❤ t❤❡ ❈③❡❝❤ ❘❡♣✉❜❧✐❝ ❛♥❞ ◆♦r✇❛②✳ ❚❤❡ ❛✐♠ ♦❢ t❤❡ ♣❛♣❡r ✐s t♦ ❝♦♠♣❛r❡ t❤❡ ✐♠❛❣❡ ♦❢ t❤✐s ❜r❛♥❞ ❜❛s❡❞ ♦♥ t❤❡ r❡s✉❧ts ♦❢ ♠❛r❦❡t✐♥❣ r❡s❡❛r❝❤ ❛s ✇❡❧❧ ❛s s✉❣❣❡st ♣♦ss✐❜❧❡ s♦❧✉t✐♦♥s ✇❤✐❝❤ ♠❛② ❧❡❛❞ t♦ ✐♠♣r♦✲ ✈❡♠❡♥t ♦❢ t❤❡ ❈r❛❢t ❜r❛♥❞ ✐♠❛❣❡ ❛t t❤❡ ❈③❡❝❤ ❛♥❞ ◆♦r✇❡❣✐❛♥ ♠❛r❦❡t✳ ▼❡t❤♦❞s✿ ❚❤❡ r❡s❡❛r❝❤ s❛♠♣❧❡ ✐s s❡❧❡❝t❡❞ ❢r♦♠ st✉❞❡♥ts ✇✐t❤ ♣♦s✐t✐✈❡ ❛tt✐t✉❞❡s t♦✇❛r❞s s♣♦rt ✐♥ t❤❡ ❈③❡❝❤ ❘❡♣✉❜❧✐❝ ❛♥❞ ◆♦r✇❛②✱ ✇❤✐❝❤ ✐♥ t✉r♥ ❞r❛✇s ✐♥ ♣♦t❡♥t✐❛❧ ❝✉st♦♠❡rs ❛t t❤❡ s♣♦rt ❝❧♦t❤✐♥❣ ♠❛r❦❡t✳ ❘❡s♣♦♥❞❡♥ts ✇❡r❡ ❛s❦❡❞ t♦ ✜❧❧ ♦✉t ❛♥ ♦♥✲❧✐♥❡ q✉❡st✐♦♥♥❛✐r❡✱ ✐♥ ✇❤✐❝❤ t❤❡② ❡①♣r❡ss❡❞ t❤❡✐r ♦♣✐♥✐♦♥s✳ ❘❡s✉❧ts✿ ❚❤❡ r❡s❡❛r❝❤ s❤♦✇❡❞ t❤❛t ✐♠❛❣❡ ♦❢ t❤❡ ❈r❛❢t ❜r❛♥❞ ✐s ♣♦s✐t✐✈❡ ✐♥ ❜♦t❤ ❝♦✉♥tr✐❡s✳ ❚❤❡ ❝✉st♦♠❡rs ❛♣♣r❡❝✐❛t❡ ♣r✐♠❛r✐❧② ❣♦♦❞ q✉❛❧✐t② ❢♦r ❝♦♥✈❡♥✐❡♥t ♣r✐❝❡✳ ■♠❛❣❡ ✐s ❜❡tt❡r ✐♥ t❤❡ ❈③❡❝❤ ❘❡♣✉❜❧✐❝ ❝♦♠♣❛r❡❞ t♦ ◆♦r✇❛②✳ ❑❡②✇♦r❞s ■♠❛❣❡✱ ❜r❛♥❞✱ ❈r❛❢t✱ ♠❛r❦❡t✐♥❣ r❡s❡❛r❝❤ | en_US |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Fakulta tělesné výchovy a sportu, Management | cs_CZ |
| dc.identifier.lisID | 990014651520106986 | |
