| dc.contributor.advisor | Křížek, Zdeněk | |
| dc.creator | Prokopová, Lucie | |
| dc.date.accessioned | 2020-08-17T14:04:54Z | |
| dc.date.available | 2020-08-17T14:04:54Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/42916 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta humanitních studií | cs_CZ |
| dc.subject | Event | en_US |
| dc.subject | event marketing | en_US |
| dc.subject | typology of event-marketing activities | en_US |
| dc.subject | marketing mix | en_US |
| dc.subject | marketing communication mix | en_US |
| dc.subject | competitor analysis | en_US |
| dc.subject | consumer segmentation | en_US |
| dc.subject | Event | cs_CZ |
| dc.subject | event marketing | cs_CZ |
| dc.subject | typologie event-marketingových aktivit | cs_CZ |
| dc.subject | marketingový mix | cs_CZ |
| dc.subject | marketingový komunikační mix | cs_CZ |
| dc.subject | analýza konkurence | cs_CZ |
| dc.subject | segmentace zákazníka | cs_CZ |
| dc.title | Event, jedna z forem marketingové komunikace | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2012 | |
| dcterms.dateAccepted | 2012-09-13 | |
| dc.description.department | Studium humanitní vzdělanosti - Kreativní modul | cs_CZ |
| dc.description.department | Liberal Arts and Humanities - Creative Module | en_US |
| dc.description.faculty | Faculty of Humanities | en_US |
| dc.description.faculty | Fakulta humanitních studií | cs_CZ |
| dc.identifier.repId | 122166 | |
| dc.title.translated | Event as One of the Forms of Marketing Communication | en_US |
| dc.contributor.referee | Janeček, Petr | |
| dc.identifier.aleph | 001501313 | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Liberal Arts and Humanities | en_US |
| thesis.degree.discipline | Studium humanitní vzdělanosti | cs_CZ |
| thesis.degree.program | Humanities | en_US |
| thesis.degree.program | Humanitní studia | cs_CZ |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta humanitních studií::Studium humanitní vzdělanosti - Kreativní modul | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Humanities::Liberal Arts and Humanities - Creative Module | en_US |
| uk.faculty-name.cs | Fakulta humanitních studií | cs_CZ |
| uk.faculty-name.en | Faculty of Humanities | en_US |
| uk.faculty-abbr.cs | FHS | cs_CZ |
| uk.degree-discipline.cs | Studium humanitní vzdělanosti | cs_CZ |
| uk.degree-discipline.en | Liberal Arts and Humanities | en_US |
| uk.degree-program.cs | Humanitní studia | cs_CZ |
| uk.degree-program.en | Humanities | en_US |
| thesis.grade.cs | Dobře | cs_CZ |
| thesis.grade.en | Good | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta humanitních studií, Studium humanitní vzdělanosti - Kreativní modul | cs_CZ |
| thesis.grade.code | 3 | |
| uk.publication-place | Praha | cs_CZ |
| dc.identifier.lisID | 990015013130106986 | |
