Event, jedna z forem marketingové komunikace

Prokopová, Lucie

Event as One of the Forms of Marketing Communication

bachelor thesis (DEFENDED)

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Permanent link

http://hdl.handle.net/20.500.11956/42916

Identifiers

Study Information System: 122166

Referee

Janeček, Petr

Faculty / Institute

Faculty of Humanities

Discipline

Liberal Arts and Humanities

Department

Liberal Arts and Humanities - Creative Module

Date of defense

13. 9. 2012

Publisher

Univerzita Karlova, Fakulta humanitních studií

Language

Czech

Grade

Good

Keywords (Czech)

Event, event marketing, typologie event-marketingových aktivit, marketingový mix, marketingový komunikační mix, analýza konkurence, segmentace zákazníka

Keywords (English)

Event, event marketing, typology of event-marketing activities, marketing mix, marketing communication mix, competitor analysis, consumer segmentation

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