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Comparative advertising
dc.contributor.advisorHoráček, Vít
dc.creatorRousková, Petra
dc.date.accessioned2017-04-27T07:32:59Z
dc.date.available2017-04-27T07:32:59Z
dc.date.issued2010
dc.identifier.urihttp://hdl.handle.net/20.500.11956/35104
dc.description.abstractThe diploma thesis - Comparative advertising - is focused on domain of unfair competition and comparative advertising in the Czech Republic, and also in the European Union. Considering that basically there is no society living completely separated from surroundings, it is evident, that Czech law system should be seen in the context of the European Union legal environment. Comparing the Czech law and the European Union legislation I came to the conclusion that both are in their substance in compliance with each other. This is an important fact leading to an effective harmonisation of the national regulations with European Union law. This was achieved through several directives. Furthermore, I also included many conclusions on decisions of courts of law, which play an important role in this field of law. The diploma thesis is devided into six basic chapters. The first chapter defines economic competition and the law of economic competition. The second chapter is focused on unfair competition frame according to the Commercial Law (law no. 513/1991 of the Collection of Laws) and provides necessary information on the general clause, the keystone of unfair competition. The third chapter talks about the concept of advertising and comparative advertising including types and functions. The fourth chapter...cs_CZ
dc.description.abstractThe diploma thesis - Comparative advertising - is focused on domain of unfair competition and comparative advertising in the Czech Republic, and also in the European Union. Considering that basically there is no society living completely separated from surroundings, it is evident, that Czech law system should be seen in the context of the European Union legal environment. Comparing the Czech law and the European Union legislation I came to the conclusion that both are in their substance in compliance with each other. This is an important fact leading to an effective harmonisation of the national regulations with European Union law. This was achieved through several directives. Furthermore, I also included many conclusions on decisions of courts of law, which play an important role in this field of law. The diploma thesis is devided into six basic chapters. The first chapter defines economic competition and the law of economic competition. The second chapter is focused on unfair competition frame according to the Commercial Law (law no. 513/1991 of the Collection of Laws) and provides necessary information on the general clause, the keystone of unfair competition. The third chapter talks about the concept of advertising and comparative advertising including types and functions. The fourth chapter...en_US
dc.languageČeštinacs_CZ
dc.language.isocs_CZ
dc.publisherUniverzita Karlova, Právnická fakultacs_CZ
dc.titleSrovnávací reklamacs_CZ
dc.typediplomová prácecs_CZ
dcterms.created2010
dcterms.dateAccepted2010-11-24
dc.description.departmentDepartment of Business Lawen_US
dc.description.departmentKatedra obchodního právacs_CZ
dc.description.facultyFaculty of Lawen_US
dc.description.facultyPrávnická fakultacs_CZ
dc.identifier.repId80378
dc.title.translatedComparative advertisingen_US
dc.contributor.refereePatěk, Daniel
dc.identifier.aleph001299371
thesis.degree.nameMgr.
thesis.degree.levelmagisterskécs_CZ
thesis.degree.disciplineLawen_US
thesis.degree.disciplinePrávocs_CZ
thesis.degree.programLaw and Jurisprudenceen_US
thesis.degree.programPrávo a právní vědacs_CZ
uk.faculty-name.csPrávnická fakultacs_CZ
uk.faculty-name.enFaculty of Lawen_US
uk.faculty-abbr.csPFcs_CZ
uk.degree-discipline.csPrávocs_CZ
uk.degree-discipline.enLawen_US
uk.degree-program.csPrávo a právní vědacs_CZ
uk.degree-program.enLaw and Jurisprudenceen_US
thesis.grade.csVelmi dobřecs_CZ
thesis.grade.enVery gooden_US
uk.abstract.csThe diploma thesis - Comparative advertising - is focused on domain of unfair competition and comparative advertising in the Czech Republic, and also in the European Union. Considering that basically there is no society living completely separated from surroundings, it is evident, that Czech law system should be seen in the context of the European Union legal environment. Comparing the Czech law and the European Union legislation I came to the conclusion that both are in their substance in compliance with each other. This is an important fact leading to an effective harmonisation of the national regulations with European Union law. This was achieved through several directives. Furthermore, I also included many conclusions on decisions of courts of law, which play an important role in this field of law. The diploma thesis is devided into six basic chapters. The first chapter defines economic competition and the law of economic competition. The second chapter is focused on unfair competition frame according to the Commercial Law (law no. 513/1991 of the Collection of Laws) and provides necessary information on the general clause, the keystone of unfair competition. The third chapter talks about the concept of advertising and comparative advertising including types and functions. The fourth chapter...cs_CZ
uk.abstract.enThe diploma thesis - Comparative advertising - is focused on domain of unfair competition and comparative advertising in the Czech Republic, and also in the European Union. Considering that basically there is no society living completely separated from surroundings, it is evident, that Czech law system should be seen in the context of the European Union legal environment. Comparing the Czech law and the European Union legislation I came to the conclusion that both are in their substance in compliance with each other. This is an important fact leading to an effective harmonisation of the national regulations with European Union law. This was achieved through several directives. Furthermore, I also included many conclusions on decisions of courts of law, which play an important role in this field of law. The diploma thesis is devided into six basic chapters. The first chapter defines economic competition and the law of economic competition. The second chapter is focused on unfair competition frame according to the Commercial Law (law no. 513/1991 of the Collection of Laws) and provides necessary information on the general clause, the keystone of unfair competition. The third chapter talks about the concept of advertising and comparative advertising including types and functions. The fourth chapter...en_US
uk.publication.placePrahacs_CZ
uk.grantorUniverzita Karlova, Právnická fakulta, Katedra obchodního právacs_CZ


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