| dc.contributor.advisor | Köpplová, Barbara | |
| dc.creator | Trymlová, Martina | |
| dc.date.accessioned | 2017-06-05T10:58:13Z | |
| dc.date.available | 2017-06-05T10:58:13Z | |
| dc.date.issued | 2006 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/3070 | |
| dc.description.abstract | Původní ideou bylo zpracování obsahu odborného časopisu Propagace. Jelikož však samo období jeho existence, léta 1955-1990, nabízí spoustu otázek a témat s reklamou a propagací souvisejících, rozhodla jsem se pro historickou analýzu. Powered by TCPDF (www.tcpdf.org) | cs_CZ |
| dc.description.abstract | The subject of this historical analysis is a development of an ideological propaganda in the Socialist Czechoslovakia in the Eighties of the last century based upon the ideology of the Communist Party of Czechoslovakia. The availability of the original documents from archives of the Czechoslovak Ministry of Commerce and its promotional agency Merkur are still limited, therefore I had to rely more on the oral testimonies of individuals who had worked for these institutions. The personal memoirs of those participants enriched the study in realm of interpersonal relations and the overall atmosphere of the era. Powered by TCPDF (www.tcpdf.org) | en_US |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.title | Politická a ekonomická ideologie Československa 80. let na příkladě měsíčníku Propagace | cs_CZ |
| dc.type | diplomová práce | cs_CZ |
| dcterms.created | 2006 | |
| dcterms.dateAccepted | 2006-02-06 | |
| dc.description.department | Katedra mediálních studií | cs_CZ |
| dc.description.department | Department of Media Studies | en_US |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.identifier.repId | 1458 | |
| dc.title.translated | Czechoslovak political and economic ideology of eighties reflected in the monthly Propagace | en_US |
| dc.contributor.referee | Wolák, Radim | |
| dc.identifier.aleph | 000400383 | |
| thesis.degree.name | Mgr. | |
| thesis.degree.level | navazující magisterské | cs_CZ |
| thesis.degree.discipline | Mediální studia | cs_CZ |
| thesis.degree.discipline | Media Studies | en_US |
| thesis.degree.program | Media and Communications Studies | en_US |
| thesis.degree.program | Mediální a komunikační studia | cs_CZ |
| uk.thesis.type | diplomová práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra mediálních studií | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Media Studies | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Mediální studia | cs_CZ |
| uk.degree-discipline.en | Media Studies | en_US |
| uk.degree-program.cs | Mediální a komunikační studia | cs_CZ |
| uk.degree-program.en | Media and Communications Studies | en_US |
| thesis.grade.cs | Výborně | cs_CZ |
| thesis.grade.en | Excellent | en_US |
| uk.abstract.cs | Původní ideou bylo zpracování obsahu odborného časopisu Propagace. Jelikož však samo období jeho existence, léta 1955-1990, nabízí spoustu otázek a témat s reklamou a propagací souvisejících, rozhodla jsem se pro historickou analýzu. Powered by TCPDF (www.tcpdf.org) | cs_CZ |
| uk.abstract.en | The subject of this historical analysis is a development of an ideological propaganda in the Socialist Czechoslovakia in the Eighties of the last century based upon the ideology of the Communist Party of Czechoslovakia. The availability of the original documents from archives of the Czechoslovak Ministry of Commerce and its promotional agency Merkur are still limited, therefore I had to rely more on the oral testimonies of individuals who had worked for these institutions. The personal memoirs of those participants enriched the study in realm of interpersonal relations and the overall atmosphere of the era. Powered by TCPDF (www.tcpdf.org) | en_US |
| uk.file-availability | V | |
| uk.publication.place | Praha | cs_CZ |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra mediálních studií | cs_CZ |
| dc.identifier.lisID | 990004003830106986 | |
