| dc.contributor.advisor | Moravcová, Hana | |
| dc.creator | Nguyenová, Lenka | |
| dc.date.accessioned | 2026-04-16T02:49:09Z | |
| dc.date.available | 2026-04-16T02:49:09Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11956/202874 | |
| dc.language | Čeština | cs_CZ |
| dc.language.iso | cs_CZ | |
| dc.publisher | Univerzita Karlova, Fakulta sociálních věd | cs_CZ |
| dc.subject | UGC (user-generated content) | en_US |
| dc.subject | BGC (brand-generated content) | en_US |
| dc.subject | Generation Z | en_US |
| dc.subject | korean skincare | en_US |
| dc.subject | social media | en_US |
| dc.subject | trust in UGC | en_US |
| dc.subject | trust in BGC | en_US |
| dc.subject | UGC (uživatelský obsah) | cs_CZ |
| dc.subject | BGC (značkový obsah | cs_CZ |
| dc.subject | Generace Z | cs_CZ |
| dc.subject | korejská pleťová kosmetika | cs_CZ |
| dc.subject | sociální média | cs_CZ |
| dc.subject | důvěra v UGC | cs_CZ |
| dc.subject | důvěra v BGC | cs_CZ |
| dc.title | Důvěra v UGC vs. BGC - studie na korejskou pleťovou kosmetiku | cs_CZ |
| dc.type | bakalářská práce | cs_CZ |
| dcterms.created | 2025 | |
| dcterms.dateAccepted | 2025-09-09 | |
| dc.description.department | Department of Marketing Communication and Public Relations | en_US |
| dc.description.department | Katedra marketingové komunikace a public relations | cs_CZ |
| dc.description.faculty | Fakulta sociálních věd | cs_CZ |
| dc.description.faculty | Faculty of Social Sciences | en_US |
| dc.identifier.repId | 276239 | |
| dc.title.translated | Trust in UGC vs. BGC - study of korean skincare products | en_US |
| dc.contributor.referee | Rieger, Matyáš | |
| thesis.degree.name | Bc. | |
| thesis.degree.level | bakalářské | cs_CZ |
| thesis.degree.discipline | Communication Studies:Marketing Communication and Public Relations | en_US |
| thesis.degree.discipline | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| thesis.degree.program | Komunikační studia | cs_CZ |
| thesis.degree.program | Communication Studies | en_US |
| uk.thesis.type | bakalářská práce | cs_CZ |
| uk.taxonomy.organization-cs | Fakulta sociálních věd::Katedra marketingové komunikace a public relations | cs_CZ |
| uk.taxonomy.organization-en | Faculty of Social Sciences::Department of Marketing Communication and Public Relations | en_US |
| uk.faculty-name.cs | Fakulta sociálních věd | cs_CZ |
| uk.faculty-name.en | Faculty of Social Sciences | en_US |
| uk.faculty-abbr.cs | FSV | cs_CZ |
| uk.degree-discipline.cs | Komunikační studia se specializací Marketingová komunikace a public relations | cs_CZ |
| uk.degree-discipline.en | Communication Studies:Marketing Communication and Public Relations | en_US |
| uk.degree-program.cs | Komunikační studia | cs_CZ |
| uk.degree-program.en | Communication Studies | en_US |
| thesis.grade.cs | Velmi dobře | cs_CZ |
| thesis.grade.en | Very good | en_US |
| uk.file-availability | V | |
| uk.grantor | Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a public relations | cs_CZ |
| thesis.grade.code | C | |
| uk.publication-place | Praha | cs_CZ |
| uk.thesis.defenceStatus | O | |
